San Francisco
The No.1 city for brights, vintage and artisanal everything.
La Boutique
A bold contrast to the conservative antique stores that dominate Jackson Square, this new bi-level shop features edgy European separates (Firma blazers, Collection 66 neon tops) and rotating pop-up shops. 414 Jackson St., 415-693-9950, laboutique-galerie.com
Love & Luxe
Embracing the Mission District’s creative spirit, jewelry designer Betsy Barron’s year-old space spotlights hammered silver pendants and stackable jeweled rings by local metalsmiths and offers an in-house custom-design service. 1169 Valencia St., 415-648-7781, loveandluxesf.com
Marine Layer
Crafted from recycled materials at a nearby factory, this local T-shirt line’s V-necks and slim polka-dot oxfords fit beautifully and are ridiculously soft. 498 Hayes St., 415-829-7519, marinelayer.com
Mill
Find preppy-cute stuff for tomboys—slouchy Chamala jeans, Gant blazers, red Keds—at this bright new women’s spin-off of popular Castro men’s shop Unionmade. 3751 24th St., 415-401-8920, millmercantile.com
Nida
More Left Bank than Hayes Valley, this long, narrow European designer boutique is lined with racks of Parisian-cool clothing from Vanessa Bruno, Carven and Iro. 544 Hayes St., 415-552-4670, nidaboutique.com
General Store
Shops like this dreamy boutique—featuring delicate Kathleen Whitaker studs and Baggu leather pouches—are turning surfers’ hangout Outer Sunset into the latest hipster day-trip destination. 4035 Judah St., 415-682-0600, shop-generalstore.com
The Perish Trust
Picture a turn-of-the-century Oxford professor’s study (antique typewriters and books, plus vintage-inspired leather armchairs—all of it for sale) with a back room full of Warby Parker glasses. 728 Divisadero St., theperishtrust.com
Philanthropist
One hundred percent of this upscale boutique’s profits (after operating costs) goes to Bay Area charities, making finds like Derek Lam tops and Alex Woo rings both investment-worthy and altruistic. 3751 Sacramento St., 415-441-1750, philanthropistboutique.com
Prairie Collective
It’s actually two stores in one: Magpie & Rye, which sells whimsical handmade tassel key chains and deerskin bucket bags, and Studio Choo, a florist popular among Lower Haight’s marrieds-to-be. 262 Divisadero St., 415-701-8701, prairiecollective.com
Rand + Statler
Racks organized by cult-favorite line (Acne, Rick Owens, A.P.C.) and cases of armor-like Pamela Love cuffs fill this spacious, fashion-forward sister to Azalea. 425 Hayes St., 415-634-0881, randandstatler.com
