San Francisco

The No.1 city for brights, vintage and artisanal everything.


It’s a literal hike to this hip new Telegraph Hill boutique (the sister to indie-designer store Acrimony). But edgy Funktional tops, Joomi Lim cuffs and stunning views make the climb seriously worth it. 

301 Union St., 415-875-9590,


This is easily the best spot in town for cute, on-trend staples—Comme des Garçons pouches, Genetic skinny jeans, and T by Alexander Wang sweats abound. 

411 Hayes St., 415-861-9888,

Bell Jar

Styled like a Victorian boudoir, this beloved Mission boutique specializes in all things super-girly—from flirty Dolce Vita dresses to Jane soaps and antique perfume bottles.

3187 16th St., 415-626-1749, belljarsf​.com


Former Built by Wendy sales director Amy Mautz fills her airy Cow Hollow shop with relaxed, on-trend pieces from Lauren Moffatt and Ace & Jig, plus the Rachel Comey boots you want to wear with them.

2848 Webster St., 415-922-1892, conifershop​.com

Cris Consignment

The prices at this sophisticated boutique for pre-owned designer pieces are steep, but justly so. You won’t find vintage Dries Van Noten coats or Chanel heels in better condition.

2056 Polk St., 415-474-1191, crisconsignment​.com

Eden & Eden

British owner Rachel Eden packs the best of London into her Jackson Square shop. Find Tatty Devine Lucite necklaces, Donna Wilson printed pillows and Mimi English schoolgirl-style satchels, plus vintage, handmade, and one-off pieces from across the pond.

560 Jackson St., 415-983-0490, edenandeden​.com

Erica Tanov

No one captures San Francisco’s boho-chic aesthetic like this celebrated local designer. Her metallic-thread sweaters, flowy dresses and vintagey quilts perfectly blend the city's free-spirited and luxe sensibiities. Clearly, she's struck a chord: the store now has outposts in Marin, Berkeley, and New York City, and has picked up indie labels like Arielle de Pinto, Chie Mahara, and Megan Park along the way.

2408 Fillmore St., 
415-674-1228, ericatanov​.com

General Store

Shops like this dreamy boutique—featuring delicate Kathleen Whitaker studs and Baggu leather pouches—are turning surfers’ hangout Outer 
Sunset into the latest 
hipster day-trip destination.

4035 Judah St., 415-682-0600,

Gimme Shoes

The gorgeous, minimalist Fiorentini + Baker biker boots and Repetto leather flats aren’t cheap. But think of it this way: They’re practical enough to withstand the city’s hills. 

416 Hayes St., plus other locations, 415-864-0691, gimmeshoes​.com

Gravel & Gold

Its famous boob-print tote is an epic SF souvenir, but this mostly artisan shop’s tamer picks—Maria Schoettler calendars, Echo Park ceramics, craft-making classes—are equally memorable. 

3266 21st St., 415-552-0112,

Held Over

When the flower-power-ness of Haight-Ashbury makes you crave a ’60s tee and cutoffs, head to this huge, affordable vintage mainstay for flowy ’70s dresses ($30), shredded Levi’s ($14) and tie-dye tops ($10).

1543 Haight St., 415-864-0818,

La Boutique

A bold contrast to the conservative antique stores that dominate Jackson Square, this bi-level shop features edgy European separates (Firma blazers, Collection 66 neon tops), a commercial art gallery and rotating pop-up shops.

414 Jackson St., 415-693-9950,

Love & Luxe

Embracing the Mission District’s creative spirit, jewelry designer Betsy Barron’s eclectic space spotlights hammered silver pendants and stackable jeweled rings by local metalsmiths and offers an in-house custom-design service.

1169 Valencia St., 415-648-7781, loveandluxesf​.com

Marine Layer

Crafted from recycled materials at a nearby factory, this local T-shirt line’s V-necks and slim polka-dot oxfords fit beautifully and are ridiculously soft.

498 Hayes St., 
plus other locations, 415-829-7519, marinelayer​.com


Find preppy-cute stuff for tomboys—slouchy Chimala jeans, Gant blazers, red Keds—at this bright women’s spin-off of popular Castro men’s shop Unionmade.

3751 24th St., 415-401-8920, millmercantile​.com


More Left Bank than Hayes Valley, this long, narrow European designer boutique is lined with racks of Parisian-cool clothing from Vanessa Bruno, Carven and Iro. 

544 Hayes St., 415-552-4670,

The Perish Trust

Picture a turn-of-the-century Oxford professor’s study (antique typewriters and books, plus vintage-inspired leather armchairs—all of it for sale) with a back room full of Warby Parker glasses. 

728 Divisadero St.,


One hundred percent of this upscale boutique’s profits (after operating costs) goes to Bay Area charities, making finds like Derek Lam tops and Alex Woo rings both investment-worthy and altruistic.

3751 Sacramento St., 415-441-1750, philanthropistboutique​.com

Rand + Statler

Racks organized by cult-favorite 
line (Acne, Rick 
Owens, A.P.C.) and cases of armor-like Pamela Love cuffs 
fill this spacious, fashion-forward sister to Azalea.

425 Hayes St., 415-634-0881, randandstatler​.com

Rare Device

The colorful selection of initial pillows, forget-me-knot rings and Bourbon perfume oil means you never have to give another boring housewarming (or hostess, or just-because) gift again. 

600 Divisadero St., 415-863-3969, raredevice​.net


Nineteenth-century engagement rings and ’70s Mexican tunics mingle with modern 
CP Shades linen tops and Clare Vivier bags 
at this enchanting, souk-like vintage-and-
new boutique.

537 Octavia St., 415-431-4000,


The heritage-y selection—Dear Creatures smock dresses, Yuketen fleece backpacks, faded Denham jeans—is as coolly timeless as the Beatles album this boutique is named for.

136 Fillmore St., 415-578-3363, revolversf​.com


The Americana-varsity look extends from this new Inner Richmond boutique’s school-locker and American-flag decor to piles of Golden Bear baseball jackets 
and Pendleton knits. 

212 Clement St., 415-
386-1600, seedstoresf​.com


If Land of the Lost featured a general store, it would be this woodsy, otherworldly space offering A-line Japanese coats, topaz knives and an octagonal surf-shop nook.

365 Valencia St., 415-779-2712,


The global mix at this sunny Cow Hollow/Marina boutique— colorful Thai tribal pouches, Italian ballet flats, a house line of made-in-Nepal knits—looks like the haul of a glam world traveler. 

52 Princess St., 415-561-9551,