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The accessories brand just launched the prettiest patterned phone cases we've seen.
Blake Lively and Ryan Reynolds' fetus has been getting quite a lot of play on the interwebs recently.
Victoria's Secret model Candice Swanepoel really knows her way around a bikini.
Over the weekend, Blake Lively was photographed in yet another pregnancy-conscious outfit, this time sheathing her baby bump in a poncho.
Click through to peep the entire range a full day before its official launch, and to read our exclusive Q&A with Madewell's head of design (and self-p…