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London Shopping Guide

Mayfair & Soho
download a handy printable map.

1

Antipodium

Dramatically lit space known for its selection of forward-thinking Aussie and Kiwi labels.
5A Carlisle St., 44-20-7287-3841

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
2

B Store

Stock up on the latest clothing and accessories from ultra-cool designers.
24A Savile Row, 44-20-7734-6846, bstorelondon.com

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
3

Beyond Retro

The second outpost of this excellent London vintage chain—located in an equally cool old warehouse.
58-59 Great Marlborough St., 44-20-7434-1406, beyondretro.com

Products: Denim, Women's Clothing, Vintage, Shoes, Bags, Jewelry
Type of Store: Boutique
4

Beyond the Valley

Sells clothing, accessories, and art by graduates of famed design school Central Saint Martins.
2 Newburgh St., 44-20-7437-7338, beyondthevalley.com

Products: Women's Clothing, Shoes, Bags, Jewelry, Decorative/Lighting, Tabletop, Books/Stationery, Gifts/Design
Type of Store: Boutique
5

Browns Focus

An edgy offshoot of beloved London boutique Browns—known for its support of emerging talents.
38 S. Molton St., 44-20-7514-0063, brownsfashion.com

Products: Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique
6

Coco de Mer

Burlesque-inspired lingerie in an opulent, boudoir-like den.
23 Monmouth St., 44-20-7836-8882, coco-de-mer-shop.co.uk

Products: Lingerie/Loungewear, Shoes, Jewelry, Gifts/Design
Type of Store: Boutique
Doors by JAS M.B.
7

Doors by JAS M.B.

Tiny, rustic space full of sturdy leather shoes and bags by designer Jas Shembi.
8 Ganton St., 44-20-7494-2288, doorsbyjasmb.com

Products: Women's Clothing, Bags
Type of Store: Boutique
8

Dorothy Perkins

Reliably great dress shirts and pencil skirts that take the stuffiness out of office attire.
189 Oxford St., 44-20-7494-3769, dorothyperkins.co.uk

Products: Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags
Type of Store: Boutique
9

Dover Street Market

This five-floor Mayfair townhouse was conceived by Comme des Garçons Rei Kawakubo as a platform to showcase her work alongside that of other risk-taking designers. It's one of the weirdest, coolest stores we've ever been to and has the feel of an established retailer and hipster clubhouse rolled into one. As you go from one floor to the next, you'll come across intentionally raw plywood-and-corrugated-metal fixtures, entertaining art installations, April77 jeans, Pierre Hardy bags, and an eccentrically dressed sales staff (it's the best people-watching in the city).
17-18 Dover St., 44-20-7518-0680, doverstreetmarket.com

Products: Beauty, Gifts/Design
Type of Store: Boutique

As featured in Lucky's City Summer Shopping Guide!
10

Fenwick

Under-the-radar department store with a masterful mix of traditional and offbeat labels: Pucci scarves and dresses by Anna Sui.
63 New Bond St., 44-20-7629-9161, fenwick.co.uk

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Department Store
11

Fortnum & Mason

Fascinating old-school department store offering elegant teas and candies.
181 Piccadilly, 44-20-7734-8040, fortnumandmason.com

Products: Gifts/Design
Type of Store: Department Store
12

Grays Antique Markets

A stunning array of costume and estate jewelry in a former plumbing factory.
1-7 Davies Mews, 44-20-7629-7034

Products: Jewelry, Antiques
Type of Store: Boutique
13

Hobbs

Very English chain with loads of wardrobe classics.
217 Regent St., 44-20-7437-4418

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
14

Koh Samui

Slick, much-loved shop stocked with downtown-cool brands like Balenciaga and Chloé.
65-67 Monmouth St., 44-20-7240-4280

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
15

Kurt Geiger

For 40 years, this Brit footwear line has turned out impeccably made, runway-inspired shoes.
65 S. Molton St., 44-20-7758-8020, kurtgeiger.com

Products: Shoes
Type of Store: Boutique
16

Liberty

This enduringly great spot is in a dead heat with Selfridges for the honor of being Lucky's favorite London department store. There's its impressive Victorian-glam interior (leaded glass windows, balconies fringed with gingerbread-style balustrades), the always-inspiring ground-floor handbag department (including all the newest from Chloé and Marni), and the plentiful assortment of promising new labels.
Great Marlborough St., 44-20-7734-1234

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Department Store

As featured in Lucky's City Summer Shopping Guide!
17

Magma

Visual arts bookstore with the latest volumes by notable design stars.
8 Earlham St., 44-20-7240-8498, magmabooks.com

Products: Books/Stationery
Type of Store: Boutique
18

Miss Selfridge

One of the first High Street chains; has a sense of youthful playfulness.
36-38 Great Castle St., 44-20-7927-0188, missselfridge.co.uk

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

As featured in Lucky's City Summer Shopping Guide!
19

Muji

Thoughtfully designed, thoroughly utilitarian items straight from Japan.
187 Oxford St., 44-20-7437-7503, mujionline.co.uk

Products: Decorative/Lighting, Tabletop, Books/Stationery
Type of Store: Boutique
20

New Look

Solidly cool High Street brand that smartly interprets the trends.
175-179 Oxford St., 44-20-7025-6703, newlook.co.uk

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes
Type of Store: Boutique
21

Oasis

A something-for-everyone chain with insanely good prices.
292 Regent St., 44-20-7323-5978

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags
Type of Store: Boutique
22

Ormonde Jayne

Rich, heady fragrances handmixed by a former perfumer for Chanel.
The Royal Arcade, 28 Old Bond St., 44-20-7499-1100, ormondejayne.com

Products: Beauty
Type of Store: Boutique
Poste Mistress
23

Poste Mistress

An extraordinary selection of shoes from labels like L'Autre Chose and Vivienne Westwood.
61-63 Monmouth St., 44-20-7379-4040

Products: Shoes
Type of Store: Boutique
24

Reiss

High-Street luxe: Look for gorgeous leather bags, impeccably made shoes, and silk dresses.
78-79 New Bond St., 44-20-7493-4866, reiss.co.uk

Products: Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique
Selfridges
25

Selfridges

We could go on for hours about how much we love this department store. It gobbles up one big block of prime West End real estate, and you'll want to investigate every square inch: There are mini shops for nearly every English chain; a stunning accessories department (including bags made exclusively for Selfridges by Marc Jacobs and YSL); the largest Vanessa Bruno in-store boutique in Europe; and a basement-level lifestyle area rife with Missoni linens and Penhaligon's soaps. Plus: Selfridges often beats London's hippest shops when it comes to stocking emerging names.
400 Oxford St., 44-87-0837-7377, selfridges.com

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty, Decorative/Lighting, Furniture, Linens, Outdoor, Tabletop, Books/Stationery, Gifts/Design
Type of Store: Department Store
26

Shop at Maison Bertaux

Located in the basement of one of London's oldest tea parlors, this tiny spot is smitten with experimental labels.
27 Greek St., 44-56-0115-1584

Products: Women's Clothing
Type of Store: Boutique
Sniff
27

Sniff

Mod shoe shop that's a big booster of favorite brands like French Sole and Miss L-Fire.
1 Great Titchfield St., 44-20-7299-3560

Products: Shoes
Type of Store: Boutique
28

Souvenir

The go-to boutique for utterly feminine picks from bound-to-be-big labels.
53 Brewer St., 44-20-7287-8708

Products: Women's Clothing
Type of Store: Boutique
Topshop
29

Topshop

An incredible top-of-the-trends chain. The first place we head right off the plane.
214 Oxford St., 44-84-5214-1144, topshop.com

Products: Denim, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

As featured in Lucky's City Summer Shopping Guide!
Twinkled
30

Twinkled

Stylized vintage store that's great for those who love secondhand pieces but don't like to dig.
1.5 Kingly Ct., 44-20-7734-1978

Products: Denim, Lingerie/Loungewear, Women's Clothing, Vintage, Shoes, Bags, Jewelry
Type of Store: Boutique
31

Warehouse

Well-known brand famed for stylish goods that easily transition from one season to the next.
Oxford Street Plz., 44-20-7436-4179

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
32

The West Village

Cheery clothing store with an eponymous line designed by a former British Vogue fashion editor.
44 Monmouth St., 44-20-7240-7835

Products: Women's Clothing
Type of Store: Boutique
The World According To
33

The World According To

Quirky basement-level retailer with a street-chic mix of up-and-coming collections.
4 Brewer St., 44-20-7437-1259

Products: Women's Clothing
Type of Store: Boutique

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