Mayfair & Soho: Neighborhoods: luckymag.com

1

Antipodium

Dramatically lit space known for its selection of forward-thinking Aussie and Kiwi labels.
5A Carlisle St., 44-20-7287-3841

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

2

B Store

Stock up on the latest clothing and accessories from ultra-cool designers.
24A Savile Row, 44-20-7734-6846, bstorelondon.com

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

3

Beyond Retro

The second outpost of this excellent London vintage chain—located in an equally cool old warehouse.
58-59 Great Marlborough St., 44-20-7434-1406, beyondretro.com

Products: Denim, Women's Clothing, Vintage, Shoes, Bags, Jewelry
Type of Store: Boutique

4

Beyond the Valley

Sells clothing, accessories, and art by graduates of famed design school Central Saint Martins.
2 Newburgh St., 44-20-7437-7338, beyondthevalley.com

Products: Women's Clothing, Shoes, Bags, Jewelry, Decorative/Lighting, Tabletop, Books/Stationery, Gifts/Design
Type of Store: Boutique

5

Browns Focus

An edgy offshoot of beloved London boutique Browns—known for its support of emerging talents.
38 S. Molton St., 44-20-7514-0063, brownsfashion.com

Products: Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

6

Coco de Mer

Burlesque-inspired lingerie in an opulent, boudoir-like den.
23 Monmouth St., 44-20-7836-8882, coco-de-mer-shop.co.uk

Products: Lingerie/Loungewear, Shoes, Jewelry, Gifts/Design
Type of Store: Boutique

7

Doors by JAS M.B.

Tiny, rustic space full of sturdy leather shoes and bags by designer Jas Shembi.
8 Ganton St., 44-20-7494-2288, doorsbyjasmb.com

Products: Women's Clothing, Bags
Type of Store: Boutique

8

Dorothy Perkins

Reliably great dress shirts and pencil skirts that take the stuffiness out of office attire.
189 Oxford St., 44-20-7494-3769, dorothyperkins.co.uk

Products: Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags
Type of Store: Boutique

9

Dover Street Market

Incredibly hip shop in a Mayfair townhouse conceived by Comme des Garçons' Rei Kawakubo.
17-18 Dover St., 44-20-7518-0680, doverstreetmarket.com

Products: Beauty, Gifts/Design
Type of Store: Boutique

10

Fenwick

Under-the-radar department store with a masterful mix of traditional and offbeat labels: Pucci scarves and dresses by Anna Sui.
63 New Bond St., 44-20-7629-9161, fenwick.co.uk

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Department Store

11

Fortnum & Mason

Fascinating old-school department store offering elegant teas and candies.
181 Piccadilly, 44-20-7734-8040, fortnumandmason.com

Products: Gifts/Design
Type of Store: Department Store

12

Grays Antique Markets

A stunning array of costume and estate jewelry in a former plumbing factory.
1-7 Davies Mews, 44-20-7629-7034

Products: Jewelry, Antiques
Type of Store: Boutique

13

Hobbs

Very English chain with loads of wardrobe classics.
217 Regent St., 44-20-7437-4418

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

14

Koh Samui

Slick, much-loved shop stocked with downtown-cool brands like Balenciaga and Chloé.
65-67 Monmouth St., 44-20-7240-4280

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

15

Kurt Geiger

For 40 years, this Brit footwear line has turned out impeccably made, runway-inspired shoes.
65 S. Molton St., 44-20-7758-8020, kurtgeiger.com

Products: Shoes
Type of Store: Boutique

16

Liberty

Art nouveau department store known for its excellent indie labels (and famous Liberty-print textiles).
Great Marlborough St., 44-20-7734-1234

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Department Store

17

Magma

Visual arts bookstore with the latest volumes by notable design stars.
8 Earlham St., 44-20-7240-8498, magmabooks.com

Products: Books/Stationery
Type of Store: Boutique

18

Miss Selfridge

One of the first High Street chains; has a sense of youthful playfulness.
36-38 Great Castle St., 44-20-7927-0188, missselfridge.co.uk

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

19

Muji

Thoughtfully designed, thoroughly utilitarian items straight from Japan.
187 Oxford St., 44-20-7437-7503, mujionline.co.uk

Products: Decorative/Lighting, Tabletop, Books/Stationery
Type of Store: Boutique

20

New Look

Solidly cool High Street brand that smartly interprets the trends.
175-179 Oxford St., 44-20-7025-6703, newlook.co.uk

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes
Type of Store: Boutique

21

Oasis

A something-for-everyone chain with insanely good prices.
292 Regent St., 44-20-7323-5978

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags
Type of Store: Boutique

22

Ormonde Jayne

Rich, heady fragrances handmixed by a former perfumer for Chanel.
The Royal Arcade, 28 Old Bond St., 44-20-7499-1100, ormondejayne.com

Products: Beauty
Type of Store: Boutique

23

Poste Mistress

An extraordinary selection of shoes from labels like L'Autre Chose and Vivienne Westwood.
61-63 Monmouth St., 44-20-7379-4040

Products: Shoes
Type of Store: Boutique

24

Reiss

High-Street luxe: Look for gorgeous leather bags, impeccably made shoes, and silk dresses.
78-79 New Bond St., 44-20-7493-4866, reiss.co.uk

Products: Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

25

Selfridges

The best, most comprehensive department store in town—no exaggeration.
400 Oxford St., 44-87-0837-7377, selfridges.com

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty, Decorative/Lighting, Furniture, Linens, Outdoor, Tabletop, Books/Stationery, Gifts/Design
Type of Store: Department Store

26

Shop at Maison Bertaux

Located in the basement of one of London's oldest tea parlors, this tiny spot is smitten with experimental labels.
27 Greek St., 44-56-0115-1584

Products: Women's Clothing
Type of Store: Boutique

27

Sniff

Mod shoe shop that's a big booster of favorite brands like French Sole and Miss L-Fire.
1 Great Titchfield St., 44-20-7299-3560

Products: Shoes
Type of Store: Boutique

28

Souvenir

The go-to boutique for utterly feminine picks from bound-to-be-big labels.
53 Brewer St., 44-20-7287-8708

Products: Women's Clothing
Type of Store: Boutique

29

Topshop

An incredible top-of-the-trends chain. The first place we head right off the plane.
214 Oxford St., 44-84-5214-1144, topshop.com

Products: Denim, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

30

Twinkled

Stylized vintage store that's great for those who love secondhand pieces but don't like to dig.
1.5 Kingly Ct., 44-20-7734-1978

Products: Denim, Lingerie/Loungewear, Women's Clothing, Vintage, Shoes, Bags, Jewelry
Type of Store: Boutique

31

Warehouse

Well-known brand famed for stylish goods that easily transition from one season to the next.
Oxford Street Plz., 44-20-7436-4179

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

32

The West Village

Cheery clothing store with an eponymous line designed by a former British Vogue fashion editor.
44 Monmouth St., 44-20-7240-7835

Products: Women's Clothing
Type of Store: Boutique

33

The World According To

Quirky basement-level retailer with a street-chic mix of up-and-coming collections.
4 Brewer St., 44-20-7437-1259

Products: Women's Clothing
Type of Store: Boutique

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