London Shopping Guide

Notting Hill
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1

Aimé

A wealth of chic French labels, from A.P.C. to Isabel Marant, awaits.
32 Ledbury Rd., 44-20-7221-7070, aimelondon.com

Products: Women's Clothing, Shoes, Tabletop
Type of Store: Boutique
Alice & Astrid
2

Alice & Astrid

Pretty, pastel-painted spot with delicate, ultra-feminine lingerie.
30 Artesian Rd., 44-20-7985-0888

Products: Lingerie/Loungewear
Type of Store: Boutique
3

Coco Ribbon

Entirely girly store with a stellar array of lingerie and swimwear.
21 Kensington Park Rd., 44-20-7229-0555, cocoribbon.com

Products: Lingerie/Loungewear, Swimwear, Jewelry
Type of Store: Boutique
4

EC One

Husband-and-wife-owned jewelry boutique beloved for its unusual semiprecious and precious pieces.
184 Westbourne Grove, 44-20-7243-8811

Products: Jewelry
Type of Store: Boutique
5

Hand

Head down a quiet mews to unearth globally sourced objects for the home.
11 Colville Mews, 44-20-7792-1292

Products: Decorative/Lighting, Furniture, Linens, Tabletop, Gifts/Design
Type of Store: Boutique
6

Heidi Klein

A famed swimwear resource offering a spot-on array of bikinis, tanks, and caftans by hard-to-find names.
174 Westbourne Grove, 44-20-7243-5665, heidiklein.co.uk

Products: Swimwear
Type of Store: Boutique
Natural History
7

Natural History

Outstandingly cool examples of Victorian taxidermy abound.
286 Westbourne Grove, 44-20-8926-7297

Products: Gifts/Design
Type of Store: Boutique
8

One

Luxe retailer of high-end clothing made from remnants of antique fabrics.
30 Ledbury Rd., 44-20-7221-5300

Products: Women's Clothing
Type of Store: Boutique
Paul Smith
9

Paul Smith

Brit designer who combines style with wearability.
122 Kensington Park Rd., 44-20-7727-3553, paulsmith.co.uk

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
10

Portobello Road Market

Weekly outdoor antiques and vintage-clothing juggernaut.
Portobello Road between Pembridge Road and Golborne Road, no phone

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Vintage, Shoes, Bags, Jewelry, Beauty, Antiques, Decorative/Lighting, Furniture, Linens, Outdoor, Tabletop, Books/Stationery, Gifts/Design
Type of Store: Boutique, Fair/Flea Market
11

Sera of London Shop

Lavish lingerie destination known for pinup-girl-style underthings.
3 Lonsdale Rd., 44-20-7467-0799

Products: Lingerie/Loungewear, Decorative/Lighting, Furniture, Linens, Outdoor, Tabletop
Type of Store: Boutique
12

Wild at Heart

Famed florist, recently expanded to accommodate a wealth of luxe housewares.
49A Ledbury Rd., 44-20-7221-6434

Products: Outdoor
Type of Store: Boutique

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