Hollywood: Neighborhoods: luckymag.com

1

American Rag

Once upon a time this spot was a warehouse-size vintage store, and vestiges of its secondhand past remain in select racks of wearables from the '60s and '70s. But we also shop here for its massive, spot-on selection of new clothing by the likes of Rebecca Taylor, See by Chloé, Clu, and Marc by Marc Jacobs.
150 S. La Brea Ave., 323-935-3154

Products: Women's Clothing
Type of Store: Boutique

2

Apothia at Fred Segal and Fred Segal Beauty

A boutique within a boutique, this may be the premier spot in the country for hard-to-find beauty products, known for its selection and for being the first to stock lines that end up being hugely successful, including Hard Candy and Philip B.
8118 Melrose Ave., 877-276-8442, apothia.com

Products: Beauty Accessories
Type of Store: Boutique

3

Chapman Radcliff

Proprietor/decorator Ruthie Sommers' cottagelike shop is favored for its well-kept '60s and '70s furniture and groovy lighting fixtures.
517 N. La Cienega Blvd., West Hollywood, 310-659-8062

Products: Antiques,. decorative/lighting, furniture, tabletop
Type of Store: Boutique

4

Decades Two

This shop is filled with pristine contemporary castoffs. Recent discoveries: Stella McCartney jackets, Mayle dresses, Chloé blouses, new Hermès bags, and Prada shoes from a few seasons ago.
8214 Melrose Ave., 323-655-1960, decadestwo.com

Products: Denim, women's clothing, vintage, shoes, bags, jewelry
Type of Store: Designer discount

5

Diavolina

Shoe lovers across the city are rejoicing over Diavolina's digs on Robertson Boulevard. Though the gleaming footwear boutique looks nothing like its former location on La Brea Avenue, you'll still be able to find its justly famous selection of shoes by Costume National, Marc Jacobs, Chloé, and Proenza Schouler. Also find cutting-edge clothing from Kelly Bergin, Mayle, and Mara Hoffman.
156 S. Robertson Blvd., 310-550-1341,

Products: Denim, women's clothing, shoes
Type of Store: Boutique

6

Dolce Vita

The well-priced, runway-inspired footwear is the main draw here, with everything from ankle boots to sky-high platform shoes. Just as impressive is the tightly edited selection of downtown-edgy looks by hard-to-find lines such as United Bamboo, Réyes, Alex Gaines, and McGuinn.
8481 Melrose Pl., 323-782-9739, shopdolcevita.com

Products: Women's clothing, shoes, jewelry
Type of Store: Boutique

7

Filly

This is the place to come for the most up-and-coming lines. Owners J'nai Cameron and Rachel Bratcher travel the globe to source little-known yet promising designers (a few to note: Carson Potter, Nave, Dirty Librarian, and Banot).
8032 W. Third St., 323-653-7200, fillyfilly.com

Products: Denim, women's clothing, shoes, bags
Type of Store: Boutique

8

Fred Segal

We could easily buy our entire wardrobes here. Everything from limited edition Nike Dunks to Matthew Williamson sequin-lace tops to Ligne St. Barth After-Sun lotions is all arranged in individual fun-to-shop mini boutiques. Each store location has its own vibe: The store on Melrose is more compact and high-energy, while the Santa Monica spot is sprawling, easygoing, and by-the-beach cool.
8100 Melrose Ave., 323-651-4129; 420 Broadway, Santa Monica, 310-458-8820

Products: Denim, lingerie/lougewear, swimwear, women's clothing, shoes, bags, jewelry, beauty
Type of Store: Boutique

9

Hillary Rush

The inventive mix of clothing, from beachy cover-ups to glam party dresses, comes from rising talent, with items by Sunner, Erin Fetherston, Corey Lynn Calter, and Nicholas K. There's also plenty of one-of-a-kind items, such as authentic Brazilian huaraches and vintage Kenneth Jay Lane jewelry.
8222 W. Third St., 323-852-0088, hillaryrush.com

Products: Denim, swimwear, shoes, bags
Type of Store: Boutique

10

Kaviar and Kind

Co-proprietors Katherine Azarmi and Sunrise Ruffalo set up this appointment-only shop (call the day before you want to visit) to sell Azarmi's delicate, organic jewelry. Equally fabulous pieces from more than 30 other designers round out the mix.
8533 W. Sunset Blvd., 310-659-8857, kaviarkind.com

Products: Jewelry
Type of Store: Boutique

11

Lisa Kline

This L.A. institution offers one of the city's best denim selections, with coveted styles from Rich & Skinny and Bread, casual tops from Ella Moss, dresses from Charlotte Ronson, Twelfth Street by Cynthia Vincent, and Karen Zambos, and select items by emerging designers.
136 S. Robertson Blvd., 888-547-2554; 315 S. Beverly Dr., Beverly Hills, 310-691-1070, lisakline.com

Products: Denim, women's clothing, bags, jewelry
Type of Store: Boutique

12

Madison

So many Angelenos consistently cite this as one of their favorite boutiques and it's no wonder—there really is something for everyone. Appealing to romantic types: short billowy dresses by Thread Social and ruffle-trimmed tie-neck blouses from Marc by Marc Jacobs. More glamorous gals will appreciate the look-at-me frocks by Diane von Furstenberg, Ya-Ya, and Matthew Williamson. Also find evening-out shoes and day-worthy tank tops.
106 S. Robertson Blvd., 310-275-1930, madisonlosangeles.com

Products: Denim, swimwear, women's clothing, shoes, bags, jewelry
Type of Store: Boutique

13

Maxfield Bleu

Here you'll find the Prada gowns and Balenciaga pants that didn't sell out at Maxfield—and here you'll pay only a fraction of the price.
151 N. Robertson Blvd., 310-275-7007

Products: Denim, women's clothing
Type of Store: Boutique

14

Milk

Angelenos who crave original, ahead-of-the-curve clothing hit this neighborhood fixture, which features a stellar selection from designers rarely found elsewhere in the city (Alice McCall, Sretsis, Geren Ford, Sue Stemp, and Erikakritos).
8209 W. Third St., 323-951-0330, shopatmilk.com

Products: Denim, lingerie/loungewear, women's clothing, shoes, bags, jewelry
Type of Store: Boutique

15

OK

This shop stocks hard-to-find home design items, including modern, colorful pottery, rare coffee-table books, and unique candlestick holders.
8303 W. Third St., 323-653-3501

Products: Antiques, decorative/lighting, tabletop, books/stationery, gifts/design
Type of Store: Boutique

16

Opening Ceremony

Those who crave original, fashion-forward clothing should head to this sprawling New York City-based retailer. Owners Humberto Leon and Carol Lim are L.A. natives who take great pains to bring in the latest and greatest (Katy Rodriguez, Jasmin Shokrian), which they mix with more familiar lines (Mayle, Proenza Schouler). Most genius: the section dedicated to British High Street label Topshop. And don't forget to check out the store's just-launched collection of unstructured, effortlessly cool dresses.
451 N. La Cienega Blvd., 310-652-1120

Products: Women's clothing
Type of Store: Boutique

17

Presse

A crowd-pleasing approach is what makes the new La Brea locale stand out, with offerings that range from impeccably dramatic dresses by Doo.Ri and Azzedine Alaia to wear-everywhere separates by Alisha Levine and Habitual. Also in the mix: leather handbags by Devi Kroell and Lara Bohin jewelry.
326 S. La Brea Blvd., 323-937-1560

Products: Women's clothing, vintage, shoes, bags, jewelry
Type of Store: Boutique

18

Satine

Discover indie labels you won't find anywhere else in town, including Willow, Webster, and S&J. Also find amazing footwear by Lanvin, Chloé, and Stella McCartney.
8117 W. Third St., 323-655-2142, satineboutique.com

Products: Denim, swimwear, women's clothing, shoes, bags, jewelry
Type of Store: Boutique

19

Scout

Always ahead of the curve, this insider favorite is stocked with emerging designers such as Society for Rational Dress, Clu, and L.D. Tuttle. And the vintage selection is among the best in town.
7920 W. Third St., 323-658-8684

Products: Denim, women's clothing, vintage, shoes, bags, jewelry
Type of Store: Boutique

20

Sielian's Vintage Apparel

This vintage store remains under the radar, despite an inventory of insanely gorgeous dresses from the '50s, '60s, and '70s. Nothing looks at all dated; the thigh-grazing shifts seem thoroughly modern and so do the floor-sweeping sundresses. All the racks, categorized by color, are easy to browse. A bounty of shoes and bags are also on offer.
9013 Melrose Ave., 310-246-9595, sieliansvintageapparel.com

Products: Women's clothing, vintage
Type of Store: Boutique

21

Sienna

Snap up edgy pieces from sought-after labels including Abaeté, Christopher Deane, and Twinkle. We particularly love the vibrant print dresses and blouses by Casch.
8908 Melrose Ave., 310-550-8355, siennalosangeles.com

Products: Women's clothing
Type of Store: Boutique

22

Some Odd Rubies

A spin-off of the cult Manhattan boutique, this shop delivers exactly what L.A. girls crave: reworked vintage dresses, along with floaty, gypsy-luxe pieces from Liz McLean, Karen Zambos, and Fabric by Lindsey Marie. Bonus: The store boasts its own seamstress for perfect custom fits.
1937 1/2 Hillhurst Ave., 323-644-9088, someoddrubies.com

Products: Women's clothing, vintage, jewelry
Type of Store: Boutique

23

South Willard

This shop is devoted to underexposed designers. Standouts include L.A.'s Oumi, New York-based Rachel Comey, Alexander Herchcovitch, and Rag & Bone. Best of all: Most pieces are exclusives.
8083 W. Third St., 323-653-6153, southwillard.com

Products: Denim, women's clothing, tabletop, gifts/design
Type of Store: Boutique

24

The Circle

Originally a weekends-only, word-of-mouth sample sale, this Silverlake spot is now a full-fledged store offering past season goods from L.A. talents (Mon Petit Oiseau, Rachel Pally, and more).
2395 Glendale Blvd., 323-665-5336

Products: Denim, women's clothing
Type of Store: Designer discount

25

The Way We Wore

Stylists count on this well-curated new store teeming with impeccable gowns, everyday shift dresses, and handpainted circle skirts.
334 S. La Brea Ave., 323-937-0878, thewaywewore.com

Products: Women's clothing, vintage, jewelry
Type of Store: Boutique

26

World Denim Bar

This spacious spot stocks the city's largest selection of jeans, with more than 30 lines on offer. Find offerings by J Brand, Goldsign, and Cheap Monday, along with exclusive styles from Julian Red and Paige Premium. You can also custom-design your own pair of jeans ($350) here (ask about the laser machine to scan and measure your body to form a digital pattern for optimal-fitting jeans!).
160 S. La Brea Ave., 323-935-3154

Products: Denim
Type of Store: Boutique

27

Yolk

This Silverlake stalwart's motto, "New design is hatching all the time," is reflected in its ever-evolving selection. A recent visit turned up new-to-the-store Marimekko kitchenware and Stokke circular cribs, along with crowd-pleasing bright linens, glamorous coffee-table books, and bold paper goods.
1626 Silverlake Blvd., 323-660-4315, yolk-la.com

Products: Decorative/lighting, furniture, linens, tabletop, books/stationery, gifts/design
Type of Store: Boutique

28

Zipper

This mod store stocks an unusual mix of the zany and the elegant, from ladybug nail clippers to luxe wooden floor mats—and it always has the coolest things months before other shops.
8316 W. Third St., 323-951-0620, zippergifts.com

Products: Antiques, decorative/lighting, linens, tabletop, books/stationery, gifts/design
Type of Store: Boutique

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