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New York Shopping Guide

Lower East Side and East Village

1

American Apparel

Simple, stretchy tops, skirts, dresses, underwear, and more, in a rainbow of colors, are what American Apparel does best. Its Lower East Side location has the most night-owlish hours in the city: until 12 AM on Friday and Saturday.
183 E. Houston St. (at Orchard St.), 212-598-4600, americanapparel.net

Products: Lingerie/Loungewear, Women's Clothing
Type of Store: Boutique
2

Anna

Kathy Kemp's tiny white shop showcases her much-coveted Anna line, which features voluminous silk dresses, draped tops, and beautifully simple wool pencil skirts.
150 E. Third St. (at Ave. A), 212-358-0195

Products: Women's Clothing
Type of Store: Boutique
3

Assembly New York

Greg Armas, part of the duo that pioneered the fashion-forward store Scout in Los Angeles, moved to New York in 2008 to launch this quietly hip boutique. As the name suggests, the darkly lit, time-worn space takes its cue from pieces that feel like vintage factory wear. Slouchy Endovanera T-shirts, necklaces strung with antique Indian coins, and cocoon tops by Raquel Allegra are all in the mix. 174 Ludlow St. LES 212-253-5393, assemblynewyork.com
4

Atomic Passion

This shop is filled with fabulous shoes from the '20s through the '80s, including Betty Paige-esque pumps and outrageous Hollywood-hooker styles.
430 E. Ninth St., 212-533-0718

Products: Vintage, Shoes
Type of Store: Boutique
5

Azaleas

Sweet lingerie and comfy-yet-foxy loungewear make this a beloved spot.
223 E. 10th St. (btw. First/Second Aves.), 212-253-5484, azaleasnyc.com

Products: Lingerie/Loungewear
Type of Store: Boutique

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