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Men's boutique Odin burst onto the shopping scene in 2004, transforming the closets of legions of NYC guys overnight. Eddy Chai and Paul Birardi have a real vision for what's cool, and it's equal parts laid-back and tailored. When they turned their attention to women last September, they created a boudoir-like Alice in Wonderland space, where cubbies hold Loeffler Randall heels and stunning silk shifts from Wayne. Bonus: Den, two doors down, is an outlet for both stores. 328 E. 11th St. EAST VILLAGE 212-475-0075
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