First Arrondissement: Neighborhoods: luckymag.com

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1st Arrondissement

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Agnès B.

Agnès Troublé, who started Agnès B., left her job as a magazine editor to begin designing more than 30 years ago. The original location of this globally recognized fashion brand is still the city's best. It's in an old, much-expanded former butcher shop on rue du Jour and offers the complete collection of gamine-esque sharp dress shirts, cashmere sweaters, and slim pants. There are also adjacent stores for men and babies. Biggest location:
6 rue du Jour, 33-1-4508-5656, agnesb.com

Astier de Villatte

Stepping into this ceramics shop feels a bit like entering a 16th-century monastery: It's dimly lit, hushed, and lined with dark wood cabinets, densely stacked with the gorgeously imperfect, white glazed pottery for which the store is known. There are also gold serving sets, scented soaps, and eccentric curios like sweater-wearing porcelain bulldogs.
173 rue St.-Honoré, 33-1-4260-7413

Chanel

There may be Chanel boutiques in every major city of the world, but Paris is the brand's home, and 31 rue Cambon is its mother ship (Coco Chanel even maintained an apartment above the boutique).
31 rue Cambon, 33-1-4286-2600, chanel.com

Colette

As one of the most written-about (and imitated) retailers in the world—it was the first to assemble fashion, beauty, music, and home goods under one roof in an obsessively curated way—Colette, at this point in its life, has a hard time living up to the accumulated hype. But it's worth a visit because the owners still manage to procure products you won't find anywhere else, from Viktor & Rolf dresses to ultra-fancy cell phones.
213 rue St.-Honoré , 33-1-5535-3390

Comptoir des Cotonniers

This chainlet sticks to a simple and straightforward style, evidenced by the minimalist displays and constrained palette. Chunky sweaters, cargo pants, and gauzy tunics are part of every season's selection. Biggest location:
342 rue St.-Honoré, 33?1?4260-1075, comptoirdescotonniers.com

Et Vous

This label—which you can only find in France and Japan—specializes in elegant tuxedo jackets and slim black pants that have made fans of some of the city's fanciest girls. It recently unveiled a huge outlet, where you can snatch up past-season items for 70 percent off (see 2nd arrondissement). Biggest location:
271 rue St.-Honoré , 33-1-4703-0031, etvous.fr