Luxury is the operative word in this chic district, but the shops have a daring, experimental edge.
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Tokyo Shopping Guide
Aoyama
1
Bapy
The flagship for this retro-French line from skater brand A Bathing Ape is decorated like a giant bathroom: White tiles cover all available surfaces and bathtubs serve as decor. For spring, look for sailor-striped pea coats and pastel baby-wale cords.
3-8-5 Kita-Aoyama, Minato-ku, 03-5766-9177
Products: Denim, Women's Clothing, Bags
Type of Store: Boutique
3-8-5 Kita-Aoyama, Minato-ku, 03-5766-9177
Products: Denim, Women's Clothing, Bags
Type of Store: Boutique
2
Cocotier
European designer clothing from the mid 20th century is the focus here, and the Dior capelets and Liberty dresses are so well-preserved that they justify their splurge-level prices.
5-46-12 Jingumae, Shibuya-ku, 03-5466-9055
Products: Women's Clothing
Type of Store: Boutique
5-46-12 Jingumae, Shibuya-ku, 03-5466-9055
Products: Women's Clothing
Type of Store: Boutique
3
Deuxième Classe
As one of Tokyo's more refined multi-label shops, Deuxième Classe offers pieces that don't rock the boat. But many do have some sort of subversive tweak: a linen dress with a ragged hem, or a cardigan fastened with a giant kilt pin.
5-3-25 Minami-Aoyama, Minato-ku, 03-5469-8868
Products: Women's Clothing
Type of Store: Boutique
5-3-25 Minami-Aoyama, Minato-ku, 03-5469-8868
Products: Women's Clothing
Type of Store: Boutique
4
Edit for Lulu
A sweet, boarding-school-girl innocence seems to be the influence here—picture an outfit consisting of a popcorn-knit cardigan, tweed shorts, and ladylike pumps.
4-2-14 Jingumae, Shibuya-ku, 03-5772-3266
Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
4-2-14 Jingumae, Shibuya-ku, 03-5772-3266
Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique
5
Flair
This duo of stores—the other is in Daikanyama—can be counted on to deliver graceful, trend-immune designs, like bias-cut dresses and menswear-influenced pants.
3-14-4 Kita-Aoyama, Minato-ku, 03-3400-5708
Products: Women's Clothing
Type of Store: Boutique
3-14-4 Kita-Aoyama, Minato-ku, 03-3400-5708
Products: Women's Clothing
Type of Store: Boutique
6
Gramme's
The Japanese term wabi-sabi means to find beauty in subtle imperfections. This uncluttered boutique seems to practice this aesthetic: Basic cotton jackets hang just a bit askew from old-school coat racks on the wall; odd lots of greeting cards are casually tossed on simple wood shelves.
3-13-1 Kita-Aoyama, Minato-ku, 03-5778-3441
Products: Women's Clothing, Shoes
Type of Store: Boutique
3-13-1 Kita-Aoyama, Minato-ku, 03-5778-3441
Products: Women's Clothing, Shoes
Type of Store: Boutique
7
Loveless
This raved-about trilevel shop is a sight to behold: Its airy upper floors carry more accessible items, like Goyard bags and Cacharel dresses, but downstairs things have a baroque-industrial vibe, from the purposely rust-stained walls and black-crystal chandeliers to the Goth- and biker-influenced clothing.
3-17-11 Minami-Aoyama, Minato-ku, 03-3401-2301
Products: Denim, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique
3-17-11 Minami-Aoyama, Minato-ku, 03-3401-2301
Products: Denim, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique
8
Prada
Utterly jaw-dropping, this may just be the most visually arresting store in all of Tokyo. The facade looks quilted (it's encircled with bubbly panes of glass), and inside awaits Prada's full line in an entirely white, spaceship like environment.
5-2-6 Minami-Aoyama, Minato-ku, 03-6418-0400
Products: Lingerie/Loungewear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique
5-2-6 Minami-Aoyama, Minato-ku, 03-6418-0400
Products: Lingerie/Loungewear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique
9
Tsumori Chisato Etc.
Japanese designer Chisato's affinity for color-blocking and minuscule prints translates beautifully to her accessories line, the full array of which is housed here.
3-13-12 Kita-Aoyama, Minato-ku, 03-5766-7494
Products: Jewelry
Type of Store: Boutique
3-13-12 Kita-Aoyama, Minato-ku, 03-5766-7494
Products: Jewelry
Type of Store: Boutique
10
WR
From the lotus-blossom-filled basins to the cedar-planked exterior, this shop has a quiet elegance that extends to the many impeccably tailored, uncommonly detailed classics, including blazers, shift dresses, and A-line skirts.
3-12-16 Kita-Aoyama, Minato-ku, 03-5468-2466
Products: Women's Clothing
Type of Store: Boutique
3-12-16 Kita-Aoyama, Minato-ku, 03-5468-2466
Products: Women's Clothing
Type of Store: Boutique
11
Zakka Mania
There's no U.S. equivalent to this Japanese breed of gift boutique; each Zakka specializes in odds and ends that subscribe to one general theme. Here, four favorites.
MARCHAND DE LEGUMES (In Parco 3, basement, 15-1 Udagawa-cho, Shibuya-ku, 03-5728-7151) offers punchy, graphic little items for the home office, like folders with citrus-bright maps printed on them.
Owned by a former model, HUG O' WAR (2-14-19 Jiyugaoka, Meguro-ku, 03-5729-7045) is a new, buzzed-about organic-earthy zakka full of wood utensils and straw ornaments.
HOLIDAY APARTMENT (In Parco 3, basement, 14-5 Udagawa-cho, Shibuya-ku, 03-3477-8724) favors romantic, floral-print accessories and handcrafted trinkets.
And the thoroughly amusing BUNKAYA ZAKKATEN (3-28-9 Jingumae, Shibuaya-ku, 03-3423-8980) specializes in intentionally tongue-in-cheek items—fur hoop earrings, ashtrays with retro images of cameras, and embroidered thumbs-up patches.
MARCHAND DE LEGUMES (In Parco 3, basement, 15-1 Udagawa-cho, Shibuya-ku, 03-5728-7151) offers punchy, graphic little items for the home office, like folders with citrus-bright maps printed on them.
Owned by a former model, HUG O' WAR (2-14-19 Jiyugaoka, Meguro-ku, 03-5729-7045) is a new, buzzed-about organic-earthy zakka full of wood utensils and straw ornaments.
HOLIDAY APARTMENT (In Parco 3, basement, 14-5 Udagawa-cho, Shibuya-ku, 03-3477-8724) favors romantic, floral-print accessories and handcrafted trinkets.
And the thoroughly amusing BUNKAYA ZAKKATEN (3-28-9 Jingumae, Shibuaya-ku, 03-3423-8980) specializes in intentionally tongue-in-cheek items—fur hoop earrings, ashtrays with retro images of cameras, and embroidered thumbs-up patches.
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