Apothia, at Fred Segal Melrose, is one of the premier spots in the country for makeup (Delux, Lorac), fragrances (Child, the signature Apothia line), bath and hair care products, and more.
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A handy cheat sheet for cap fans.
Because you don't want to smell like the beach...when you're not at the beach.
When it's too hot for pants and too breezy for skirts.
They're also the perfect July Fourth accessories.
It does make a lot of sense. Here's why.