The Ultimate Denim Sourcebook
Our exhaustive guide to the best and easiest places to shop online for the coolest, most flattering jeans.
Plus! The best-looking trends in jeans—from soft pastel to sexily studded.
7 For All Mankind
Seven for All Mankind
You can filter the wide variety of choices here with a brilliant Fit Guide, which breaks down the minute differences between, for example, the Sophie, which has a higher rise and a full-length skinny leg, and the Flynt, whose unique contoured waist helps to prevent gapping. Every single cut this company makes is available, going beyond jeans to skirts, jackets, dresses, and handbags.
7forallmankind.com
You can filter the wide variety of choices here with a brilliant Fit Guide, which breaks down the minute differences between, for example, the Sophie, which has a higher rise and a full-length skinny leg, and the Flynt, whose unique contoured waist helps to prevent gapping. Every single cut this company makes is available, going beyond jeans to skirts, jackets, dresses, and handbags.
7forallmankind.com
Shopbop.com
Shopbop.com
Cleverly broken down by wash, cut, Shopbop exclusives, and even maternity, this winning mega-site does an impressive job of making its immense variety easy to navigate. On top of the essential details like fabric percentages, inseam, and washing instructions, they photograph every pair on a model from every possible angle, including the most crucial—the rear.
shopbop.com
Cleverly broken down by wash, cut, Shopbop exclusives, and even maternity, this winning mega-site does an impressive job of making its immense variety easy to navigate. On top of the essential details like fabric percentages, inseam, and washing instructions, they photograph every pair on a model from every possible angle, including the most crucial—the rear.
shopbop.com
Detour
Detour
In addition to stocking off-the-radar names like Good Society and the Swedish import Nudie Jeans Co., this spot really dissects each brand with a great introduction outlining who's behind it and what's so singular about it. A little blog also keeps you up-to-date on the latest inventory.
shopdetour.com
In addition to stocking off-the-radar names like Good Society and the Swedish import Nudie Jeans Co., this spot really dissects each brand with a great introduction outlining who's behind it and what's so singular about it. A little blog also keeps you up-to-date on the latest inventory.
shopdetour.com
Sway & Cake
Sway & Cake
If you're hunting for that skintight pair from Kova & T or low-slung trousers from Raven Denim, the e-commerce arm of this standout Seattle boutique is the place to find them. The cheery denim bar highlights lesser-known lines alongside mainstays like True Religion Brand Jeans and tried-and-true Wrangler and throws in items from some of our favorite non-denim designers, like CYN by Cynthia Vincent.
swayandcake.com
If you're hunting for that skintight pair from Kova & T or low-slung trousers from Raven Denim, the e-commerce arm of this standout Seattle boutique is the place to find them. The cheery denim bar highlights lesser-known lines alongside mainstays like True Religion Brand Jeans and tried-and-true Wrangler and throws in items from some of our favorite non-denim designers, like CYN by Cynthia Vincent.
swayandcake.com
Tobi.com
Tobi
This street-style-inspired site mixes charming designer interviews with picks from in-demand lines including Proportion of Blu and Kasil. The Eco-Tobi section amasses one of the most comprehensive selections of earth-friendly denim on the Web, from Loomstate and Good Society to Del Forte. Plus, we love how serious the site is about measurements, taking care to include each model's dimensions and what size she's wearing.
tobi.com
This street-style-inspired site mixes charming designer interviews with picks from in-demand lines including Proportion of Blu and Kasil. The Eco-Tobi section amasses one of the most comprehensive selections of earth-friendly denim on the Web, from Loomstate and Good Society to Del Forte. Plus, we love how serious the site is about measurements, taking care to include each model's dimensions and what size she's wearing.
tobi.com
Urban Outfitters
Urban Outfitters
On top of its runway-inspired selection of clothing and accessories, this hipster chain adds a staggering variety of amazing denim looks, many of which are priced under $100. Look for great pairs from revived retro line Jordache, as well as certain styles that are only available here, like the straight-leg Al jean from Cheap Monday.
urbanoutfitters.com
On top of its runway-inspired selection of clothing and accessories, this hipster chain adds a staggering variety of amazing denim looks, many of which are priced under $100. Look for great pairs from revived retro line Jordache, as well as certain styles that are only available here, like the straight-leg Al jean from Cheap Monday.
urbanoutfitters.com
Zane
Zane
We love how straightforwardly Zane presents its wide variety of denim (unique labels include William Rast and People's Liberation). Well-lit, true-to-life photos of models give a realistic perspective on each fit, and an easy-to-follow guide lists helpful details like fabric percentages, inseams, and washing instructions.
shopzane.com
We love how straightforwardly Zane presents its wide variety of denim (unique labels include William Rast and People's Liberation). Well-lit, true-to-life photos of models give a realistic perspective on each fit, and an easy-to-follow guide lists helpful details like fabric percentages, inseams, and washing instructions.
shopzane.com
Acne Jeans
Acne Jeans
Acne Jeans does silhouettes few other brands even attempt—'70s shapes, ultra-slim stovepipes, and mechanic jumpsuits—in interesting colors like beige, black, and even peach. A standout element here is the fantastic descriptions of each pair's exact fit and fabric. Plus, the site sells by the inseam and offers incredibly tight detail shots for a closer look at the wash and stitching.
acnejeans.com
Acne Jeans does silhouettes few other brands even attempt—'70s shapes, ultra-slim stovepipes, and mechanic jumpsuits—in interesting colors like beige, black, and even peach. A standout element here is the fantastic descriptions of each pair's exact fit and fabric. Plus, the site sells by the inseam and offers incredibly tight detail shots for a closer look at the wash and stitching.
acnejeans.com
Barneys New York
Barneys New York
Barneys New York's crisply curated website focuses on sought-after international favorites like the London-based Made in Heaven and Stella McCartney's organic options, plus a complete range of tried-and-true staples like Seven for All Mankind and Citizens of Humanity.
barneys.com
Barneys New York's crisply curated website focuses on sought-after international favorites like the London-based Made in Heaven and Stella McCartney's organic options, plus a complete range of tried-and-true staples like Seven for All Mankind and Citizens of Humanity.
barneys.com
Chickdowntown
Chickdowntown
Clicking through this bright, well-organized online store, you feel like you're being steered by the famously friendly staff at this Pittsburgh-based boutique. The denim section cheerfully asserts "The trend is your friend," and a useful index offers tips for short, curvy, and flat-bottomed figures to help find which label—Goldsign, Superfine, James Jeans, and dozens more—will suit you best.
chickdowntown.com
Clicking through this bright, well-organized online store, you feel like you're being steered by the famously friendly staff at this Pittsburgh-based boutique. The denim section cheerfully asserts "The trend is your friend," and a useful index offers tips for short, curvy, and flat-bottomed figures to help find which label—Goldsign, Superfine, James Jeans, and dozens more—will suit you best.
chickdowntown.com

