Clicking through this bright, well-organized online store, you feel like you're being steered by the famously friendly staff at this Pittsburgh-based boutique. The denim section cheerfully asserts "The trend is your friend," and a useful index offers tips for short, curvy, and flat-bottomed figures to help find which label—Goldsign, Superfine, James Jeans, and dozens more—will suit you best.
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Wardrobe staples don't come more classic than the trench coat, and this universally flattering topper proves particularly useful during transitional w…