The Ultimate Denim Sourcebook

Our exhaustive guide to the best and easiest places to shop online for the coolest, most flattering jeans.

Plus! The best-looking trends in jeans—from soft pastel to sexily studded.

Earnest Sewn

Earnest Sewn



Channeling an industrial aesthetic, the focus here is on simple straight-cut and skinny styles in raw-looking super-dark blues and soft grays. Its workshop-inspired online shop has a complete collection of pared-down looks, with vivid pop-out images for a closer view.

earnestsewn.com

Forever 21

Forever 21



This trend-driven megastore has everything from bright pink cutoffs to sweet clam-diggers and slim cigarette pants. The best part? Almost every pair is under $30.

forever21.com

Intermix

Intermix



The online home of this New York–based minichain really feels like an extension of its slick, whitewashed stores. Its runway-inspired options are organized by trend: Beach List suggests an ombré denim piece, while Fall 101 has J Brand's signature skinny style in black. You can also filter its offerings from the likes of Anlo, Stella McCartney, and Stitch's by style.

intermixonline.com

J Brand

J Brand



Home of some truly becoming stretchy jeans—including items from its top-notch organic Green Label—this site offers useful insight into well-known styles like the Love Story and the Doll, including fabric percentages and care instructions. This attention to detail reflects its nothing-but-the-best sourcing, plus you can sort by price, rise, and bestsellers.

jbrandjeans.com

J.Crew

J.Crew



The denim selection at this massive retailer is in keeping with the rest of its stock: well-tailored, slightly preppy, and completely fuss-free. In addition to several styles you can only find online, you also have the option to order short/regular or tall sizes—a clever way to avoid that extra trip to the tailor to get your hems adjusted.

jcrew.com

Levi's

Levi's



A special Jeanfinder feature winnows down the classic, great-fitting options based on how you answer a few questions. Don't miss its constantly updated sale section—bestselling pieces often lurk there—as well as have-them-forever jackets and basic white tees.

levis.com

Macy's

Macy's



The emphasis on under-$100 pieces at this iconic department store is apparent in its range of lines like Lucky Brand Jeans, Guess Jeans, and AGB, some of which sell for as little as $44. Little extras like customer-starred reviews are incredibly helpful, as is the ability to return merchandise to both the site and the store.

macys.com

La Garconne


Admittedly, this site has a small selection of denim, but in this case, the cliche "quality over quantity" rings true. They have the coolest selection fom harder-to-find lines like Lover, Ksubi, Superfine, and Grey Ant.
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