The Ultimate Denim Sourcebook
Our exhaustive guide to the best and easiest places to shop online for the coolest, most flattering jeans.
Plus! The best-looking trends in jeans—from soft pastel to sexily studded.
Earnest Sewn
Earnest Sewn
Channeling an industrial aesthetic, the focus here is on simple straight-cut and skinny styles in raw-looking super-dark blues and soft grays. Its workshop-inspired online shop has a complete collection of pared-down looks, with vivid pop-out images for a closer view.
earnestsewn.com
Channeling an industrial aesthetic, the focus here is on simple straight-cut and skinny styles in raw-looking super-dark blues and soft grays. Its workshop-inspired online shop has a complete collection of pared-down looks, with vivid pop-out images for a closer view.
earnestsewn.com
Forever 21
Forever 21
This trend-driven megastore has everything from bright pink cutoffs to sweet clam-diggers and slim cigarette pants. The best part? Almost every pair is under $30.
forever21.com
This trend-driven megastore has everything from bright pink cutoffs to sweet clam-diggers and slim cigarette pants. The best part? Almost every pair is under $30.
forever21.com
Intermix
Intermix
The online home of this New York–based minichain really feels like an extension of its slick, whitewashed stores. Its runway-inspired options are organized by trend: Beach List suggests an ombré denim piece, while Fall 101 has J Brand's signature skinny style in black. You can also filter its offerings from the likes of Anlo, Stella McCartney, and Stitch's by style.
intermixonline.com
The online home of this New York–based minichain really feels like an extension of its slick, whitewashed stores. Its runway-inspired options are organized by trend: Beach List suggests an ombré denim piece, while Fall 101 has J Brand's signature skinny style in black. You can also filter its offerings from the likes of Anlo, Stella McCartney, and Stitch's by style.
intermixonline.com
J Brand
J Brand
Home of some truly becoming stretchy jeans—including items from its top-notch organic Green Label—this site offers useful insight into well-known styles like the Love Story and the Doll, including fabric percentages and care instructions. This attention to detail reflects its nothing-but-the-best sourcing, plus you can sort by price, rise, and bestsellers.
jbrandjeans.com
Home of some truly becoming stretchy jeans—including items from its top-notch organic Green Label—this site offers useful insight into well-known styles like the Love Story and the Doll, including fabric percentages and care instructions. This attention to detail reflects its nothing-but-the-best sourcing, plus you can sort by price, rise, and bestsellers.
jbrandjeans.com
J.Crew
J.Crew
The denim selection at this massive retailer is in keeping with the rest of its stock: well-tailored, slightly preppy, and completely fuss-free. In addition to several styles you can only find online, you also have the option to order short/regular or tall sizes—a clever way to avoid that extra trip to the tailor to get your hems adjusted.
jcrew.com
The denim selection at this massive retailer is in keeping with the rest of its stock: well-tailored, slightly preppy, and completely fuss-free. In addition to several styles you can only find online, you also have the option to order short/regular or tall sizes—a clever way to avoid that extra trip to the tailor to get your hems adjusted.
jcrew.com
Levi's
Macy's
Macy's
The emphasis on under-$100 pieces at this iconic department store is apparent in its range of lines like Lucky Brand Jeans, Guess Jeans, and AGB, some of which sell for as little as $44. Little extras like customer-starred reviews are incredibly helpful, as is the ability to return merchandise to both the site and the store.
macys.com
The emphasis on under-$100 pieces at this iconic department store is apparent in its range of lines like Lucky Brand Jeans, Guess Jeans, and AGB, some of which sell for as little as $44. Little extras like customer-starred reviews are incredibly helpful, as is the ability to return merchandise to both the site and the store.
macys.com
La Garconne
Admittedly, this site has a small selection of denim, but in this case, the cliche "quality over quantity" rings true. They have the coolest selection fom harder-to-find lines like Lover, Ksubi, Superfine, and Grey Ant.
