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Sofie, Pernilla, and Jennifer Elvestedt
The collection, in a nutshell:
Slightly '60s in feel and peppered with sharp, flirty details.
Q: Who are the designers you admire?
A: Comme des Garçons, Coco Chanel, and Vivienne Westwood.
Q: What are the five things you can't live without?
A: Skinny black pants, a short cream-colored trenchcoat, a plain white men's button-front shirt, a black silk dress with pockets, and a red gingham skirt.
Q: What's your online obsession?
— Sweden's best place to find everything from a car to collectible items, all at a fair price.
Q: How would you describe your line?
A: Feminine, dressed up, and full of personality.
Q: What are you planning for your spring 2010 collection?
A: Combining really intense colors with creamy neutrals. Plus, we're working with lots of pleats in various shapes and styles.