Cameron Diaz Is Pour La Victoire's New Artistic Director

Cameron Diaz just a got a job at Pour La Victoire. Not a short-term modeling gig as the face of the brand, or a one-off deal for a capsule collection with her name slapped all over it—but a legitimate, in-it-for-the-long-haul, this-could've-gone-to-someone-not-famous job. Officially announced in WWD this morning, she's now the label's new artistic director.

Although this isn't the first time we've heard of a celebrity taking the creative reigns at a clothing company (remember Sarah Jessica Parker at Halston and Ungaro's brief stint with Lindsay Lohan at the helm?), we're still extremely surprised by this news. Throughout her several-decade movie career, the star has shown very little interest in fashion endeavors; she's rarely featured in major campaigns, she doesn't take a lot of risks with her style. Save for her red carpet moments—which are always pretty, yes, but usually very safe—the actress' wardrobe is filled with business casual staples: jeans, blazers and neutral heels.

Perhaps, though, Cameron's consistently down-to-earth style is what will make her successful in the position. Practical, classic and flattering, it's something that regular women can incorporate into their everyday lives. That relatability seems to be what Pour La Victoire is counting on, and what Diaz hopes to deliver. “We want the brand to be accessible for that working girl,” she said in this morning's release. “I work hard for my money. I want it [the collection] to be sensible, whether you have a lot of money or you are scraping together pennies.”

Photo via WWD

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