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Fallon x Samsung
Fallon's Dana Lorenz staged her first-ever runway show at New York Fashion Week last month, mixing ready-to-wear and accessories from the likes of Ohne Titel and Aquazzura with her own striking costume jewelry. But that's not all: Lorenz also collaborated with Samsung to integrate both the company's Note 3 smartphone and its brand new Galaxy Gear "smartwatch" into a handful of looks, along with chain- and stud-accented leather accessories she created especially for each. (FYI, the $299 Galaxy Gear hits stores in October—and yes, Fallon will be producing the tech accessories she sent down the runway!)
Moschino x Samsung
New York wasn't the only place we spotted Samsung tech toys on the runway, though. At Moschino's show in Milan, both the Galaxy Gear watch and the Note 3—the latter protected by adorable custom cases covered in hearts, peace signs and other fun graphics—were modeled along with the looks.
Burberry x iPhone
Days before Apple's new iPhone 5S hit stores, Burberry used the top-of-the-line smartphone to capture video and stills from its Spring 2014 runway in London. The publicly-available livestream of the show, remarkably, was shot entirely on the 5S. Our own personal favorite bit of catwalk footage? Burberry's 15-second Instagram video of the show's finale, featuring a shower of flower petals falling in slow motion (one of the many new features on the 5S' camera), which garnered over 20,000 likes in a single day!
Stepping things up from a standard-issue livestream, Chloé introduced a new microsite this season that allowed brand fans not only to watch its Spring 2014 runway presentation in real time, but to create mood board filled with their favorite collection looks, front-row celebrity guests and backstage snapshots—all while reading the latest tweets related to the show.
Google Glass
Last season, the fashion industry was introduced to Google Glass at Diane von Furstenberg's runway show, where the designer, Google co-founder Sergey Brin and numerous models sported the techy specs on and around the catwalk. By the time the Spring 2014 collections rolled around, Glass had amassed even more buzz—and our own EIC Eva Chen was one of the lucky few who were able to wear their own pair to the shows (and allow intrigued seatmates, like Hanneli Mustaparta, to try them on for size).
Kenzo x Google
Kenzo's Carol Lim and Humberto Leon were tasked with creating a custom carrying case for the technology behemoth's new tablet, the Nexus 7. Retailing for 85 euros (or about $115), the pochettes will be shoppable at in October.
Topshop x Chirp
This season, Topshop—a brand whose shows have always been remarkably social media-savvy—partnered with digital platform Chirp, which allows users to share pictures and links using sound. Shoppers at the company's Oxford Circus flagship were invited to stroll through a special "Chirp garden" to receive breaking news and updates from the runway show—and even before the clothes hit the catwalk, Chirp users could use the app to unlock behind-the-scenes footage and sneak peeks at the looks. Meanwhile, Topshop made its entire runway soundtrack available on iTunes and continued to offer its "shoot the show" and "customize the catwalk" applications, allowing fans to change the color of select pieces and order them instantly.