Eddie Borgo Gets A Sleek Virtual Makeover

Digital Fashion News Writer

Courtesy photo via WWD

What better way to celebrate a fifth birthday than with a major website redesign? That's the mindset of dreamy, high-end jewelry line Eddie Borgo, which launched a stunningly revamped EddieBorgo.com today. According to the in-demand jewelry designer, the website wasn't necessarily an afterthought, but it also "wasn't something that we invested a lot of time and effort into," either.

But head to the newly reconfigured homepage, and you'll be delighted by an easier-to-navigate e-commerce functionality—all the better to browse his distinct pieces, including his best-selling Fall 2010 collection. "People kept asking us for it," Borgo said, on the recognizable, contemporary jewels. "And frankly, because we move from collection to collection and follow a calendar, we never really considered reproducing those past collections, but now the website will give us a chance [to do so]."

Not to mention, the line also revealed a brand new, signature color for the brand: a rich, murky emerald, selected due to its "connection to luxury and heritage," reports WWD.

While while it may be much too early to say this, but we have an inkling 2014 may be the Eddie Borgo's biggest year yet.

 

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