Sarah Jessica Parker Is Curating A Fancy Members-Only Jewelry Site

Digital Fashion News Writer

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Sarah Jessica Parker's Carrie Bradshaw-influenced shoe and handbag line for Nordstrom, set to debut next month, has been grabbing headlines since she first announced the news in June. And from what we've been able to gather, the buzz is certainly well-deserved—if only because the shoes are really, really pretty.

Now, SJP is expanding her gradually growing retail empire to include jewelry with the help of a new members-only online jewelry platform, WeTheAdorned. The Sex and the City actress will play curator, lending her sartorial expertise by editing the site's latests products to launch each Monday—which, with prices ranging from $50 to $1,000, includes pieces from Dannijo, Fenton and Fallon, Erickson Beamon and Lulu Frost. And SJP is in great company, joining CFDA/Vogue Fashion Fund alum Pamela Love and Fenton and Fallon's designer Dana Lorenz at the site's helm.

"She's a fashion icon, and that kind of says it all," says WeTheAdorned co-founder Tim McElwee of Sarah Jessica Parker. "I love that she will go to an event in an elegant dress and pair it with a badass piece of jewelry."

Signing up for a premium membership (with a one-time yearly fee) will give you a first pick of the goods as soon as the platform fully launches this spring. We say it's worth signing up for the jewelry haven now—why not get a head start, right?

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