Best of Brooklyn: The Primary Essentials

The minimalist-chic Primary Essentials is located at 372 Atlantic Ave. in Brooklyn, between Hoyt and Bond Streets. Click through to see our favorite, unique pieces to buy now!

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Senior Fashion Writer

The reason Lauren Snyder chose Boerum Hill, Brooklyn, as the home for her new boho-minimalist shop, The Primary Essentials? There were just so many amazing artisans working in the area. “This part of Brooklyn was missing a good home-and-lifestyle store—and a place to represent a lot of the talent that was happening so close by,” says Snyder, who opened the boutique last fall. Among the earthy wares (from Boerum Hill and elsewhere): Clam Lab ceramics, apothecary-style Jiva Apoha body oil and Caroline Z. Hurley chambray throws guaranteed to add a little bit of Brooklyn cool to any space. And even if you can’t make it to Atlantic Avenue for some brick-and-mortar browsing, the store’s gorgeous site offers an equally irresistible mix of treasures. Click through to see some of our (and Lauren’s!) top picks.


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