So Obsessed: 19 New Brands, Products And Sites Lucky Editors Are Loving Right Now

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Associate Digital Editor

Some women don't like to share their style and beauty secrets. Inquire about their outfits, manicures—even the apps on their phone—and they'll look away and play coy. You'll get a vague two- or three-sentence answer about how they honestly can't remember, it was so long ago…and maybe it was a gift? Or discontinued? Yes, definitely discontinued, so sorry.

The ladies of Lucky do not fall in that category. When we discover something that's truly great, we can't stand keeping it to ourselves. We don't just share it with each other and our friends, but complete strangers that seem even the slightest bit interested (or sometimes not interested at all—that's how excited we get!). That level of obsession is how we feel about the recently-launched brands, products, trends and websites in the slideshow above, all of which won't be flying under the radar for long. Click through to get involved before everyone else.

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