Kate Upton Is About To Be The New Face Of A Huge Brand

Digital Fashion News Writer

Ilya S. Savenok/WireImage

Whether you've had more Kate Upton than you can bear or you can't get enough of her (shoutout to all the tween guys reading this right now), everyone has an opinion on the curvy 21-year-old supermodel. And after landing a coveted (zero-gravity!) spread and foldout cover in this year's Sports Illustrated Swimsuit Issue, Kate's just snagged a major campaign deal.

Clothing retailer Express announced today that she is to be the label's new brand ambassador, appearing in ads that will launch this fall. As WWD reported, Kate is the first celebrity campaign face for the brand in the past decade.

Said chairman and CEO of Express Michael Weiss: "The new partnership highlights the mutual admiration between Express and Kate and is the culmination of two iconic American establishments coming together."

So let us know: is this collaboration a match made in heaven, or are you left unconvinced?

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