Ad Campaign Evolution: 25 Years of BCBG Max Azria
Some of our favorite brands have been around a long time, and taking a look at their ad campaigns through the ages is a veritable who's who of the most famous models, photographers and stylists of the day. Showcasing a brand's cool visual transformation (or consistency!) in their ad imagery is a way to really see how a brand's aesthetic has evolved.
Founded in 1989, BCBG Max Azria began with founder Max Azria's vision to create a beautiful dress. Named for the French phrase "bon chic, bon genre" (Parisian slang for "good style, good attitude"), the brand is all about European sophistication that's still in line with American spirit. Shot by legendary photographers including Patrick Demarchelier and Mario Testino and featuring storied models (and even an Oscar winner!), the brand's imagery through the years is nothing short of iconic. In honor of BCBG Max Azria's 25th anniversary, click through the slideshow above to see the brand's best ad campaigns through the ages!