11 New Sites You Should Bookmark Right Now

The Bookmark: Trademark

The Background: Haven't heard of Trademark's founders, Alexandra and Louisa Burch? How about their dad, retail legend Chris Burch, the man who master minded C.Wonder, and helped launch his ex-wife Tory Burch's namesake brand (although we totally credit her talent for making it a huge success)? These girls have fashion in their blood!

The Selection: Classic, understated pieces (including ready-to-wear, jewelry, shoes and bags) with lot of small special details, like bright silk lining in a blazer or frog closures instead of buttons.

The Price Range: Nothing costs more than $500, and most things are under $200.

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Associate Digital Editor

It's not unusual to feel online shopping is insanely overwhelming. Even the very best search engine won't reflect the full extent of the internet's inventory, so finding something special means digging through pages upon pages of product. To make things easier, you've narrowed your selection down to a some solid multi-branded platforms (Shopbop, Net-a-porter and ASOS haven't let you down yet!) and don't branch out much. Sure, that might mean missing out on some treasures, but you just don't have the energy to track the launch of every niche brand and boutique site.

That's why we've done the work for you. In the slideshow above, you'll find 11 of the most exciting new e-tailers to hit internet land, along with a cheat sheet highlighting exactly what makes each one so great. And don't worry: these aren't meant to replace your old favorites, although some will definitely make the list! Click through to update your bookmarks bar now.

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