The Bookmark: Trademark
The Background: Haven't heard of Trademark's founders, Alexandra and Louisa Burch? How about their dad, retail legend Chris Burch, the man who master minded C.Wonder, and helped launch his ex-wife Tory Burch's namesake brand (although we totally credit her talent for making it a huge success)? These girls have fashion in their blood!
The Selection: Classic, understated pieces (including ready-to-wear, jewelry, shoes and bags) with lot of small special details, like bright silk lining in a blazer or frog closures instead of buttons.
The Price Range: Nothing costs more than $500, and most things are under $200.