The Brand: Burberry
The Signature: Trench coats
The Origin: While the British brand has specialized in gabardine outerwear from the outset (its founder, Thomas Burberry, launched the label in 1856 and patented the stiff, waterproof fabric in 1888), its signature trench didn't hit the scene until WWI, as part of Great Britain's military uniform. Soon after, the tie-waist design was modified and sold to the general public.
The Evolution: These days, every collection Burberry sends down the runway includes a new riff on the double-breasted style—we've seen it printed, covered in studs, made from leather and more. As for the basic khaki version, there's plenty of that, too: the company produces and sells it year-round.