Blogger Elin Kling Launches Her Own Clothing Collection, Totême

Digital Editorial Assistant

Swedish blogger and street style star Elin Kling can officially add another profession to her résumé: clothing designer! Just yesterday, she announced the launch of her inaugural clothing line, called Totême. The 20-piece collection, featuring pocketed dresses, linen trousers and cashmere pullovers, is actually a collaboration with Elin's fiancé Karl Lindman and will debut in select stores in May. According to the collection's official site,, the collection is "focus[ed] on luxury leisurewear," with trousers and dresses beginning at $350. The line looks clean and crisp, with a minimalist color palette of white, navy, green and pops of orange-red. The line will be carried by a small number of retailers: Net-a-Porter, The Line (and stylist Vanessa Traina's corresponding SoHo shop, The Apartment), and Nathalie Schuterman in Stockholm, as well as on

This announcement is right in line with the recent trend of bloggers launching their own clothing collections: Bag Snob's Tina Craig and Kelly Cook announced their new handbag capsule on Monday and Chiara Ferragni of The Blonde Salad fame has had a shoe line since 2010.

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