After Normcore, What's Next? Here Are 11 Intriguing Possibilities

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After normcore, what's next? Click through for 11 possible successors to the "hardcore normal" style movement, from a twist on pajama dressing to a sartorial salute to Lord of the Rings.


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Senior Digital Editor

Are you sick of hearing the word "normcore?" Us too, at least to a certain degree. The term coined by New York brand consulting group K-Hole—literally a combination of "normal" and "hardcore"—quickly caught on earlier this year, then became a household noun after becoming the subject of an extensive story in the February 24 issue of New York Magazine. Described by the publication as a way of "embracing sameness deliberately as a new way of being cool, rather than striving for 'difference' or 'authenticity,'" it's a look characterized by the sort of ordinary, logo-less clothing and accessories favored by dads around the globe; Tevas, Patagonia vests, New Balance sneakers and "mom jeans" all fall under the normcore umbrella. Jerry Seinfeld and Larry David, you might say, are the style movement's patron saints (if unknowingly so.)

But like any trend, normcore can't and won't last forever—good news, I suppose, for those of us who aren't big fans of pleat-front khakis and orthopedic kicks. So what's next? What hardcore…something will we want to dress like once we stow away our turtlenecks and nondescript snapbacks for good? I have a few ideas, and—warning—some of them are downright ridiculous. Click through for 11 possible successors to normcore, from a twist on pajama dressing to a sartorial salute to Lord of the Rings.

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