The Reformation's Newest Collection Is For 'Babes With Boobs'
Do you ever wonder why some labels work wonders for your figure, and others just, well… don't—even if you try going up or down a size? It doesn't have anything to do with you: the culprit is the brand's fit model, aka the person each item is tailored to suit. If you don't have similar proportions, nothing's going to work.
That sort of cookie-cutter design process is exactly what up-cycled fashion company The Reformation is breaking free from with its new bra-friendly "I'm Up Here" line. The collection—which is specially designed for women with a C chest or larger—is the first of several upcoming body-specific capsules from the brand. "Large companies try to make their clothes fit a large percentage of people, but the end result is that the clothes don’t look awesome on anybody; they just look kinda OK on a lot of people," read a press release from the label. "Instead of diluting or comprising our fit, we decided to think about things differently. We will be launching a series of capsule collections for different body types, offering ladies of all shapes the chance to wear Ref and look damn good doing it."
We've included a few of our favorite "I'm Up Here" styles in the slideshow above. Click through to shop our picks, and browse the full selection on TheReformation.com.