The Background: Built around the motto that they "don't want your gym clothes to cost more than your gym membership," this brand stays affordable by operating on a direct-to-consumer model. So what does that mean exactly? That you'll find really high quality stuff, but in limited runs, and online only—dealing with overstock and high rents is what causes other clothing companies to jack prices up.
The Selection: Very simple, streamlined basics in solid colors. Aside from routines that require very specific gear, the styles work for most any workout.
The Price Range: Women's prices start around $20 (for a three-pack of socks) and tap out at $49 (full length leggings).