img img
Stay In Touch

Lucky Mag is supported by our readers. When you buy through links on our site, we may earn a commission. Learn more.

How Much Does a Pillow Cost? A Comprehensive Guide

By: S I
Updated on: April 05, 2024

  • Pillow Cost Variation: The cost of pillows varies significantly depending on the type and materials used, ranging from as low as $10 for polyfill pillows to over $260 for luxurious down pillows.
  • Material Quality Matters: Premium materials, such as natural down or high-quality memory foam, contribute to higher pillow prices due to their superior comfort, durability, and performance.
  • Brand Influence on Pricing: Well-known brands often attach higher price tags to their pillows due to their reputation, but price doesn’t always equate to superior quality. Considering customer reviews alongside brand reputation is essential.
  • Additional Features and Customization: Pillows with cooling technology, size variations, or customizable options may come at a higher price due to extra materials, technology, or customization processes involved.

When shopping for a new pillow, it’s important to find one that suits your comfort needs and budget. With the vast array of choices, deciding on the appropriate amount to spend on a pillow can be quite challenging. In this comprehensive guide to the best pillow ever, we will explore the average cost of different pillows, factors contributing to the price, and tips for finding the ideal pillow without breaking the bank.

Average Cost of Pillows by Type

The pillow price can vary significantly depending on the pillow type and the material used. Here are the average prices for different pillows types:

  • Feather Pillow: $25-$50
  • Down pillow: $80-$260
  • Down Alternative Pillow: $20-$60
  • Memory Foam Pillow: $50-$150
  • Bamboo Pillow: $50-$150
  • Cotton Pillow: $50-$100
  • Polyfill Pillow: $10-$85
  • Latex Pillow: $100-$150

Feather Pillow

Feather pillows are a popular choice due to their natural and comfortable feel. They are typically less expensive than other types of pillows, with prices ranging from $25 to $50. However, feather pillows may feel firm over time as the feathers settle or lump up. It’s important to note that many pillows labeled as “feathers” actually contain a mix of feathers and down for added comfort and a lower price point.

Down Pillow

Down pillows are known for their luxurious softness and fluffiness, making them the ultimate luxury in the world of pillows. Due to the scarcity of down, which is taken from birds’ chests, down pillows are more expensive than feather pillows. On average, down pillows cost between $80 and $260. The higher cost is justified by the superior comfort and quality provided by downfill.

Down Alternative Pillow

For those who prefer a more affordable alternative to down pillows, down alternative pillows are a great option. It is made from polyester microfibers. These pillows can mimic the feel of down at a lower cost. Down alternative pillows typically range from $20 to $60. However, they may need to be replaced more frequently compared to actual down pillows, as the down alternative fill doesn’t last as long as a firm pillow down.

See Also: Down vs. Feather Pillows

Memory Foam Pillow

Memory foam pillows have become famous because they can mold to the shape of your neck and head, giving really good support. The cost of memory foam pillows can range from $50 to $150, depending on the structure and design. Shredded memory foam pillows are usually less expensive but have a shorter lifespan, while solid memory foam pillows offer more support and durability.

Bamboo Pillow

Bamboo pillows have become trendy in the bedding industry, but it’s important to note that the term “bamboo” can be misleading. Many pillows labeled as bamboo only have a bamboo rayon casing, while the filling of supportive pillows can be made of polyfill, down alternative, or other materials. Genuine bamboo pillows made of bamboo cellulose can offer a silky and fluffy feel. The cost of bamboo pillows typically ranges from $50 to $150.

Cotton Pillow

Cotton pillows are filled with soft, natural cotton fibers, which are more durable and resistant to flattening than synthetic materials. They also do not have any unpleasant smells that are often associated with foam or feather/down options. Regular cotton pillows are generally affordable, ranging from $50 to $100. It’s worth considering a pillow with a cotton cover for added comfort and breathability.

Polyfill Pillow

Polyfill pillows, also known as polyester fill pillows, are among the most affordable options on the market. Prices can range from as low as $10 up to $85, depending on the quality of the polyester fill. However, cheap polyfill pillows are often considered throwaway pillows as they may not provide adequate support and durability. Side sleepers may find them uncomfortable, and combination stomach or back sleepers may be easily annoyed by their lack of versatility.

Latex Pillow

Latex pillows are known for their durability, support, and temperature neutrality. However, they tend to be more expensive than other pillows. The cost of latex pillows typically ranges from $100 to $150. It’s important to note that there are different types of latex, including natural, synthetic, and blended latex. Natural latex is considered superior in terms of durability, temperature control, and comfort, while synthetic latex may not offer the same level of quality.

Factors That Contribute to Pillow Price

The cost of a pillow can be influenced by various factors. Knowing these factors can aid you in deciding if a pillow’s price is fair or too high. Here are some important things to think about when considering pillow prices:

Premium Materials

High-end natural or synthetic materials can increase the cost of a pillow. Manufacturing and development processes for artificial materials and the sourcing or growing of natural materials can be expensive. Companies that prioritize high-quality materials may charge more for their pillows.


Well-known brands often have a higher cost tag due to their reputation, familiarity, and reliability. While brand recognition can contribute to a higher price, it doesn’t necessarily guarantee superior quality. It’s essential to consider both customer reviews and brand reputation when evaluating the value of a pillow.

Cooling Capabilities

Some pillows, such as cooling foam or copper-infused materials, are designed with cooling capabilities. These cooling features can increase the price of the pillow as they require additional materials and technology to provide a more comfortable sleep experience.

Pillow Size

The size of the pillow also affects its price. Standard pillows (also known as Queen) are typically less expensive than larger ones like King. King pillows require more materials to manufacture, making them more expensive.

Shipping Costs

When purchasing pillows online, it’s essential to consider shipping costs. These costs are often added at the end of the purchase and can significantly impact the total price. Unless shipping is free, it’s crucial to factor in the shipping cost when evaluating the overall cost of a pillow.


Some pillows come with extra fill that allows for customization, while others can be personalized by the manufacturer and shipped directly to you. Pillows that offer adjustable fill or personalized options might cost a bit more because they require extra materials or time to make a pillow that suits your preferences. These aspects can also help you decide if a pillow’s price matches its value and meets your requirements.

FAQs about How Much Does a Pillow Cost

How long do pillows typically last?

Pillows can last anywhere from 1 to 2 years on average, depending on the quality, materials used, and how well they’re cared for. Over time, pillows tend to lose their support, and sleep positions may become less comfortable.

Are expensive pillows worth the investment?

Expensive pillows often use higher-quality materials and innovative designs, offering better support and durability. While they may be a bigger upfront investment, they can provide better sleep quality and last longer than cheaper alternatives.

Can I find good pillows at a lower price?

Yes, there are good-quality pillows available at lower prices. Look for sales, discounts, or promotions offered by reputable brands. Some affordable pillows provide decent comfort and support, but their lifespan might be shorter than more expensive options.

What is the average price range for quality pillows?

Quality pillows can range from $20 to $150 or more, depending on the brand, materials, size, and special features of bed pillows. Memory foam, down-filled, or specialty ergonomic pillows may be on the higher end of this price range.

How often should I replace my pillow?

It’s generally recommended to replace your pillow every 1 to 2 years. However, if you notice a loss of support, lumps, or changes in comfort, it might be time to replace it sooner.

Are memory foam pillows more expensive than other types?

Memory foam pillows can be more expensive than traditional polyester or down-filled pillows. The price can vary based on standard size, the brand, quality, and additional features like cooling gel layers or specialized contours.

Remember, the lifespan and worth of a pillow depend on personal preferences, sleeping habits, and any specific health conditions. It’s essential to prioritize comfort and proper support over just the price when choosing a pillow for a good night’s sleep.


When it comes to purchasing a pillow, the average price ranges from $70. However, the average pillow cost can vary significantly based on the type of pillow, materials used, brand reputation, and additional features like cooling capabilities or customization options. It’s important to strike a balance between quality and affordability to ensure a comfortable and restful sleep experience. By understanding the average cost of different pillows and the factors contributing to their price, you can make a well-informed decision and find the perfect pillow within your budget.


Feeling Lucky?

Sign up for updates and
exclusive deals.