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NIO ES6 Electric SUV New EV Shatters Sales Record

By: Marvin Chung
Updated on: February 02, 2024

Today, we have some electrifying news about NIO, the Chinese electric vehicle (EV) maker that has been making waves in the industry. 

The new NIO ES6 electric SUV has been turning heads and breaking records left and right. 

From smashing monthly delivery records to sparking a surge in demand, this compact powerhouse is proving to be a game-changer for NIO. 

So, let’s buckle up and dive into the details of this exciting achievement!

The Rise of the NIO ES6

Back in May, NIO introduced the second-generation ES6, and boy, oh boy, it’s making quite the impact! 

Despite its compact size, the ES6 is leaving a massive footprint on the EV market. 

In July, NIO delivered a jaw-dropping 20,462 vehicles, a staggering 103.6% increase compared to last year and a fantastic 91.1% jump from the previous month. 

The show’s star, undoubtedly, is the new ES6, breaking NIO’s monthly sales record for a single model and surpassing an impressive 10,000 units in deliveries.

A More Affordable Alternative

The new ES6 is more than just a sleek electric SUV; it’s an affordable game-changer. 

Positioned as a more budget-friendly alternative to the ES8, NIO’s primary seller since late 2019, the ES6 is attracting a new wave of EV enthusiasts. 

In fact, after its launch, the ES6 received nearly 30,000 pre-orders within three days, setting a new record for year-to-date order intake.

Power and Tech Packed Together

Behind the ES6’s impressive performance lies the NIO NT 2.0 EV platform, which provides a solid foundation for enhanced ADAS (Advanced Driver Assistance Systems). 

And the brain behind this intelligent machine? The NIO Adam supercomputer, powered by four Nvidia DRIVE Orin system-on-chips (SoCs), ensures the ES6 is always on the cutting edge of technology.

Growing Popularity and Global Expansion

The success of the ES6 has had a ripple effect on NIO’s flagship stores, with an incredible 30% to 40% increase in overall foot traffic month-to-month. But that’s not all; NIO has its sights set on the global stage! 

The company’s first electric station wagon, the ET5 Touring, was launched in June and was explicitly designed for the European market. 

With deliveries commencing in China in mid-June and set to expand into Europe by the year’s end, NIO is taking its brand worldwide.

Breaking the Price Barrier

NIO’s achievements continue beyond there. 

The EV maker made a bold move by slashing prices on all its models by a cool 30,000 RMB ($4,200) in early June, instantly making their vehicles even more attractive to potential buyers. 

Taking a page from the playbook of market leaders like BYD and Tesla, NIO’s price reduction strategy has undoubtedly contributed to its soaring sales figures.

The ET5: A Cheaper Alternative

NIO has always been committed to making EVs more accessible to the masses, and the new ET5 takes affordability to the next level. 

Starting at just RMB 368,000 ($51,600) for the 75 kWh version, the ET5 provides an enticing option for those seeking a cost-effective electric SUV. 

Individuals desiring more capacity can find it in the 100 kWh model for RMB 426,000 ($59,300). BaaS is available for an additional fee of RMB 298,000 ($41,500), offering further flexibility. 

The ET5 illustrates NIO’s resolve to create excellent electric cars without exceeding customers’ budget limits.

Its constant creativity has reshaped the concept of an EV. When hunting for a standout electric SUV, the NIO ES6 is a must-see. 


How many cars did NIO sell in May 2024?

In May 2024, NIO reached a total sales milestone of 6,155 electric vehicles, showcasing its persistence in the EV sector.

How much is the new NIO ES6?

The new NIO ES6 costs $52,100 (368,000 yuan). It is a second-generation vehicle and comes with a competitive price tag. Alongside, 6,600 pre-orders for a premium SUV depict worthy interest.

What is the range of NIO ES6?

The NIO ES6 has a range of 577 miles. So, it boasts a remarkable driving distance, including 150-kWh. It grants drivers the liberty to venture forth without concern for fuel depletion.

What is the best-selling EV in China in 2024?

In 2024, the top-selling electric vehicle (EV) in China was the Tesla Model Y, which surprised the industry with its exceptional functionality and reasonable pricing, charming buyers in China.

Final Thoughts

Lo and behold! Here it is for everyone to observe! The NIO ES6 electric sport utility vehicle has caused quite a stir within the EV community, shattering benchmarks and charming electric car fans. 

The combination of exceptional capabilities, competitive pricing, and advanced technology makes the ES6 a disruptive force for NIO. A Chinese electric vehicle manufacturer was primary for international success. 

Get set to secure yourself and participate in the thrilling electrical upheaval with NIO’s outstanding ES6!


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