img img
Stay In Touch

Lucky Mag is supported by our readers. When you buy through links on our site, we may earn a commission. Learn more.

Breaking News: Latest Apple Leak Unveils Stunning iPhone 15 Pricing Surprise

By: Christina Davies
Updated on: April 05, 2024

Did you hear the rumor surrounding Apple’s highly anticipated iPhone 15 has been buzzing with speculation for months? Recent leaks and reports have highlighted what consumers can expect from the upcoming flagship smartphone. 

In a surprising turn of events, a new leak has confirmed the fears of many potential buyers- the iPhone 15 will come with a hefty price tag. This article will delve into the leaked information, discussing the potential price increases, comparisons to previous models, and the implications for Apple and its loyal customer base.

What was the Leaked Information?

Based on the information in the Apple Insider and the prominent analyst Jeff Pu, known for his insights into the tech industry, has revealed that the iPhone 15 Pro Max will be the most expensive iPhone ever released by Apple.

Although the exact pricing details remain undisclosed, rumors have circulated about potential price hikes of up to $200 for the iPhone 15 Pro models. 

This leak aligns with the earlier prediction made by Wedbush analyst Dan Ives on CNBC, who stated that the average selling price for next-generation iPhones would increase.

Any idea about the mean price breakdown of the iPhone 15 Pro Max? Here’s it from Forbes:

  • iPhone 15 Pro Max, 128GB – $1,299
  • iPhone 15 Pro Max, 256GB – $1,399
  • iPhone 15 Pro Max, 512GB – $1,599
  • iPhone 15 Pro Max, 1TB: – $1,799

While previous iPhone models saw more modest price increases, US buyers may no longer enjoy the same respite. Recent reports indicate that a combination of worldwide inflation and Apple’s product strategy to widen the gap between its Pro and non-Pro devices may contribute to the price shock. 

The iPhone 15 Pro Max, in particular, is expected to carry the highest price tag within the iPhone lineup.

Comparisons to Previous Models and International Markets 

Apple’s pricing strategy has varied across different markets in recent years. While US buyers have seen relatively stable prices, international buyers have experienced multiple price hikes due to worldwide inflation. 

The iPhone 15’s anticipated price increase may extend to international markets, following the trend set by the iPhone 14. Despite concerns about potential price shocks, industry insiders and analysts suggest that the iPhone 15 Pro models will still find a strong market just like the Apple Vision Pro

Previous iterations, such as the iPhone 14, faced similar accusations of mediocrity but generated significant sales. The combination of brand loyalty and Apple’s ability to deliver desirable features may outweigh the impact of higher prices.

Implications and Speculations 

The leaked information about the iPhone 15’s pricing has raised questions about the probable impact on consumer behavior and Apple stock prices. Jeff Pu remains optimistic, foreseeing the iPhone 15 series as one of Apple’s biggest sellers.

He points to many aging iPhones still in use, suggesting a significant wave of upgrades once the iPhone 15 series hits the market. While the leaked information primarily focuses on pricing, it is essential to note that the iPhone 15 is expected to bring hardware upgrades to the Pro and Pro Max models.

These upgrades include a titanium chassis, super-thin bezels, upgraded UWB (Ultra-Wideband), a next-generation 3nm A17 chipset, and the adoption of USB-C. 

So, whilst those features are blended with capability improvements in battery life through software programs and hardware efficiencies, there’s a high probability of trapping customers to upgrade. 


Will the iPhone 15 be cheaper?

The iPhone 15 is expected to be more expensive than its predecessors due to potential price increases across the iPhone 15 lineup. Even though the exact pricing details remain unrevealed, there are potential price hikes of up to $200 for the iPhone 15 Pro models. 

How much is the iPhone 15 going to cost?

Exact pricing details for the iPhone 15 have yet to be disclosed. However, rumors suggest that the iPhone 15 Pro Max, the flagship model, could be the most expensive iPhone ever released by Apple.

What will be the price of the iPhone 14 Pro?

The pricing of the iPhone 14 Pro may vary depending on storage options and regional markets. It is recommended to refer to official Apple sources or authorized retailers for accurate pricing information.

How much does the price drop when a new iPhone comes out?

The price drop for previous iPhone models when a new one is released, varies. Generally, older iPhone models may experience price reductions as retailers and carriers make room for the new models. The extent of the price drop can vary depending on factors such as the demand for the older models and any promotional offers in place.

Final Thoughts

As the launch of the iPhone 15 approaches, leaked information has confirmed the long-standing rumors of a price increase for Apple’s flagship smartphone. While specific pricing details are yet to be disclosed, expectations of higher costs have raised concerns among potential buyers. 

However, history has shown Apple’s ability to deliver sought-after features. But will the loyalty of its customer base mitigate the impact of the price hike? Ultimately, the success of the iPhone 15 series will depend upon the perceived value it gives to customers and the manner it competes within the ever-evolving smartphone marketplace.


Feeling Lucky?

Sign up for updates and
exclusive deals.