
THE LATEST
Conifer
Former Built by Wendy sales director Amy Mautz fills her airy Cow Hollow shop with relaxed, on-trend clothing from Lauren Moffatt and Ace & Jig and th…
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- city guide
- san francisco
Cris Consignment
The prices at this sophisticated boutique for pre-owned designer pieces are steep, but justly so. You won’t find vintage Dries Van Noten coats or Chan…
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- city guide
- san francisco
- vintage
Dish
The stellar edit of small, under-the-radar lines (Rhié, Nellie Partow, Ali Golden) keeps this 10-year-old contemporary boutique one of the city’s fres…
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- city guide
- sandals
Eden & Eden
British owner Rachel Eden packs the best of London into her Jackson Square shop. Find Tatty Devine Lucite necklaces, Donna Willson printed pillows and…
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- city guide
- san francisco
Erica Tanov
No one captures San Francisco’s boho-chic aesthetic like this celebrated local designer. Her metallic-thread sweaters, flowy dresses and vintagey quil…
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- city guide
- san francisco
Gimme Shoes
The gorgeous, minimalist Fiorentini + Baker biker boots and Repetto leather flats aren’t cheap. But think of it this way: They’re practical enough to…
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- city guide
- san francisco
- shoes
Gravel & Gold
Its famous boob-print tote is an epic SF souvenir, but this mostly artisan shop’s tamer picks—Maria Schoettler calendars, Echo Park ceramics, craft-ma…
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- city guide
- san francisco
Held Over
When the flower-power-ness of Haight-Ashbury makes you crave a ’60s tee and cutoffs, head to this huge, affordable vintage mainstay for flowy ’70s dre…
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- san francisco
Igigi
Call ahead! This plus-size boutique selling local designer Yuliya Raquel’s drapey cocktail dresses and wide-leg trousers (up to size 32) is by appoin…
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- city guide
- san francisco
- plus size
La Boutique
A bold contrast to the conservative antique stores that dominate Jackson Square, this new bi-level shop features edgy European separates (Firma blazer…
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- san francisco
Love & Luxe
Embracing the Mission District’s creative spirit, jewelry designer Betsy Barron’s year-old space spotlights hammered silver pendants and stackable jew…
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- city guide
- san francisco
Marine Layer
Crafted from recycled materials at a nearby factory, this local T-shirt line’s V-necks and slim polka-dot oxfords fit beautifully and are ridiculously…
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- city guide
- san francisco
Mill
Find preppy-cute stuff for tomboys—slouchy Chamala jeans, Gant blazers, red Keds—at this bright new women’s spin-off of popular Castro men’s shop Unio…
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- city guide
- san francisco
Nida
More Left Bank than Hayes Valley, this long, narrow European designer boutique is lined with racks of Parisian-cool clothing from Vanessa Bruno, Carve…
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- city guide
- san francisco
General Store
Shops like this dreamy boutique—featuring delicate Kathleen Whitaker studs and Baggu leather pouches—are turning surfers’ hangout Outer Sunset into t…
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- city guide
- san francisco


