THE LATEST

Conifer

Former Built by Wendy sales director Amy Mautz fills her airy Cow Hollow shop with relaxed, on-trend clothing from Lauren Moffatt and Ace & Jig and th…

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Cris Consignment

The prices at this sophisticated boutique for pre-owned designer pieces are steep, but justly so. You won’t find vintage Dries Van Noten coats or Chan…

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vintage

Dish

The stellar edit of small, under-the-radar lines (Rhié, Nellie Partow, Ali Golden) keeps this 10-year-old contemporary boutique one of the city’s fres…

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Eden & Eden

British owner Rachel Eden packs the best of London into her Jackson Square shop. Find Tatty Devine Lucite necklaces, Donna Willson printed pillows and…

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Erica Tanov

No one captures San Francisco’s boho-chic aesthetic like this celebrated local designer. Her metallic-thread sweaters, flowy dresses and vintagey quil…

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Gimme Shoes

The gorgeous, minimalist Fiorentini + Baker biker boots and Repetto leather flats aren’t cheap. But think of it this way: They’re practical enough to…

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shoes

Gravel & Gold

Its famous boob-print tote is an epic SF souvenir, but this mostly artisan shop’s tamer picks—Maria Schoettler calendars, Echo Park ceramics, craft-ma…

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Held Over

When the flower-power-ness of Haight-Ashbury makes you crave a ’60s tee and cutoffs, head to this huge, affordable vintage mainstay for flowy ’70s dre…

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Igigi

Call ahead! This plus-size boutique selling local designer Yuliya Raquel’s drapey cocktail dresses and wide-leg trousers (up to 
size 32) is by appoin…

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plus size

La Boutique

A bold contrast to the conservative antique stores that dominate Jackson Square, this new bi-level shop features edgy European separates (Firma blazer…

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Love & Luxe

Embracing the Mission District’s creative spirit, jewelry designer Betsy Barron’s year-old space spotlights hammered silver pendants and stackable jew…

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Marine Layer

Crafted from recycled materials at a nearby factory, this local T-shirt line’s V-necks and slim polka-dot oxfords fit beautifully and are ridiculously…

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Mill

Find preppy-cute stuff for tomboys—slouchy Chamala jeans, Gant blazers, red Keds—at this bright new women’s spin-off of popular Castro men’s shop Unio…

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Nida

More Left Bank than Hayes Valley, this long, narrow European designer boutique is lined with racks of Parisian-cool clothing from Vanessa Bruno, Carve…

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General Store

Shops like this dreamy boutique—featuring delicate Kathleen Whitaker studs and Baggu leather pouches—are turning surfers’ hangout Outer 
Sunset into t…

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