the buying-denim-online sourcebook

Our exhaustive guide to the best and easiest places to shop for the coolest, most flattering jeans.

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For Hard-to-Find
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Active Endeavors

Relaxed, wearable clothes have always been the stock-in-trade at this beloved site, and clean, flattering looks are still what it does best. It has a knack for finding up-and-coming denim brands that fit that mandate, so emerging names like Siwy and Tom Mercury are neatly organized next to more established indies like Rich & Skinny and Rag & Bone. Plus, they're all shot from tons of useful angles.

activeendeavors.com
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Creatures of Comfort

Owner Jade Lai is renowned for scouting out way-forward-thinking labels for her L.A. store, and her website shows it: It's the ultimate destination for seriously edgy jeans, highlighting things like textured weaves, coolly boyish shapes, and almost-shockingly (but very chic) high waists. Pieces from Grey Ant and Karen Walker are a constant, and deconstructed denim minidresses and rompers from Burfitt round out the alluringly eclectic mix.

creaturesofcomfort.us
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Detour

In addition to stocking off-the-radar names like Good Society and the Swedish import Nudie Jeans Co., this spot really dissects each brand with a great introduction outlining who's behind it and what's so singular about it. A little blog also keeps you up-to-date on the latest inventory.

shopdetour.com
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Jake

This Chicago retailer has an elegantly modern aesthetic and a keenly curated list of European brands like Barbara Bui and Radcliffe. The picks are handily sorted by silhouette, and the Denim Fit Guide extensively outlines the critical differences between all the available shapes—be they skinny stovepipes or sweeping trousers—even suggesting which lines do each one just right.

shopjake.com
5
Kate

Thoughtful descriptions accompany all the options here—including styling suggestions for most pairs—giving the impression that each piece is specifically hand-selected. Emphasizing quality over quantity, its stock highlights sophisticated-yet-casual looks—lots of dark washes and trouser cuts by Raven Denim, Notify, and Red Engine.

kateboutique.com

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